Kellogg's Coco Pops
30% LESS SUGAR* JUST AS DELICIOUS. That’s right, Kellogg’s Coco Pops now has 30% less sugar*!
But don’t worry, we’ve kept the great chocolatey taste we know you love, we’ve just reduced the level of sugar...all without using any artificial sweeteners.
(05) Ingredients:Rice, Glucose Syrup, Sugar, Fat Reduced Cocoa Powder, Cocoa Mass, Salt,
Vitamins & Minerals
(06) (LOV) Vitamins & Minerals:Vitamins & Minerals: Niacin, Iron, Vitamin B6, Vitamin B2(Riboflavin), Vitamin B1(Thiamin), Folic Acid, Vitamin D, Vitamin B12.
Template Notice 01:For allergens see ingredients highlighted in bold
(08) (LOV) Suitable For:
*SUGAR REDUCTION IN COCO POPS
The ‘30% less sugar’ new recipe claim relates to the sugar content of Coco Pops versus the average of other chocolate flavoured toasted rice cereals. The percentage sugar reduction is higher when compared with the previous Coco Pops recipe
To support this new recipe, IRI sales data were screened to identify and extract products in the Chocolate flavoured toasted rice cereal Category. The entirety of products in the chosen category were selected and included in the category of this new recipe, representing 100% of the sales volume at the time of data collection.
Total sugar content per 100g were obtained from in store audits of labels of packaging, manufacturer or retailers websites, and by contacting retailers directly through customer services numbers available on retailer’s website and recorded in November 2017 and re-checked in January 2018.
|of which saturates||0.9g||0.3g||(1)|
|of which are sugars||17g||5.1g||(6)|
*Reference intake of an average adult (8400 kJ/2000 kcal)
We adjust the recipe for our products from time to time; and therefore we recommend that you always check the ingredient lists and nutrition declarations on the packs of all our products prior to purchase to determine product information.