Kellogg's Coco Pops

30% LESS SUGAR* JUST AS DELICIOUS. That’s right, Kellogg’s Coco Pops now has 30% less sugar*!

But don’t worry, we’ve kept the great chocolatey taste we know you love, we’ve just reduced the level of sugar...all without using any artificial sweeteners.

 

*SUGAR REDUCTION IN COCO POPS

The ‘30% less sugar’ new recipe claim relates to the sugar content of Coco Pops versus the average of other chocolate flavoured toasted rice cereals. The percentage sugar reduction is higher when compared with the previous Coco Pops recipe

To support this new recipe, IRI sales data were screened to identify and extract products in the Chocolate flavoured toasted rice cereal Category. The entirety of products in the chosen category were selected and included in the category of this new recipe, representing 100% of the sales volume at the time of data collection.

Total sugar content per 100g were obtained from in store audits of labels of packaging, manufacturer or retailers websites, and by contacting retailers directly through customer services numbers available on retailer’s website and recorded in November 2017 and re-checked in January 2018.