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How to Read a Nutrition Label

Our Passion for Nutrition

“We are a company of dedicated people making quality products for a healthier world.”
       — W.K. Kellogg

At Kellogg, our best day is providing a quality start for families everywhere. And at the heart of everything we do is W.K. Kellogg’s original promise, sealed with his signature on everything we create.

Right From the Start

More than 100 years ago, W.K. Kellogg recognised the possibilities in a single grain. And with the simple goodness of his toasted corn flakes, breakfast cereal was born.

Motivated by a passion to help people improve their health, Kellogg embraced every opportunity to make a difference in the lives of the people he touched.

That’s why the Kellogg Company was the first in the food industry to hire a registered dietician, Mary Barber, to run the Kellogg’s home economics department and provide nutrition education to families. Kellogg was the first company to print nutrition messages and product information on cereal boxes so that we all could make more informed decisions about the foods we eat. And Kellogg was the first to fortify its cereals so that all of us could enjoy a more healthful start to our mornings.

Our Best in Every Bite

Today our cereals still begin with the wholesome simplicity of wheat, corn, oats or rice. Next we add quality ingredients to boost the flavour and potential of our grains. Then we share it all with you — in the Kellogg’s cereals that you know, trust and love.

And because every grain comes with nutrition and taste, we’re able to create cereals that best cater to you and your needs. We make a wide selection of great-tasting cereals specifically with you and your family in mind — so everyone can head out the door smiling.

That way, from grains to greatness you and your family are better prepared to be at your best every day.

That's our passion, and our promise.

The Goodness of Grains

Grains have long been an essential part of a healthy diet. Full of energy-giving carbohydrates and fibre, grains help to supply our bodies with the fuel we all need to take on the morning.

From Seed to Spoon

At Kellogg our philosophy is simple: By giving you our best, you can be at your best.

So we start with the goodness of a single grain and work closely with our farmers and suppliers to understand the ways in which they work. And how we can help them, and they can help us, be even better.

With these simple grains, we create a variety of Kellogg’s cereals, like Kellogg’s Corn Flakes, Kellogg’s Rice Krispies and Kellogg’s All Bran, that are made with a handful of ingredients, plus vitamins and minerals your body needs.

Then we prepare our cereals in a method similar to what you do in your own kitchen — just on a larger scale.

That way from seed to spoon, field to family, you get our best in every bite.