KELLOGG’S BREAKFAST CLUB AWARDS 2026

PROMOTER: Kellogg Marketing and Sales Company (UK) Limited (CRN: 03237431) whose registered office is Orange Tower Media City UK, Salford, Greater Manchester M50 2HF (“Kellogg”)

1. The COMPETITION is open to all Breakfast Clubs in the United Kingdom from Tuesday 2nd June to Tuesday 30th 2026. The Breakfast Club DOES NOT have to be funded or supported by KELLOGG to enter the awards.

2. It is not open to employees of KELLOGG and their affiliates and subsidiaries or to their immediate families or persons living in the same household of such individuals.

3. Purchase is not necessary to enter.

4. COMPETITION First Tier Prizes - there will be 6 winning clubs overall; one from each of the specified regions of the UK (Scotland, Wales, Northen Ireland, South England, Central England and North England). Each winning school will be awarded a £1000 cash prize to support the running of their breakfast club

5. COMPETITION Second Tier Prize - a Breakfast Club Star award from a club anywhere in the UK. The winning club will be awarded with a £1,000 cash prize to support the running of the Breakfast Club.

6. Each prize will be sent to a UK bank account notified to FOREVER MANCHESTER by the main contact at the relevant winning school within 60 days of the awards ceremony. Note that a verification process will take place.

7. This competition is only open to representatives of Breakfast Clubs. Representatives must be residents of the United Kingdom and all entrants must be aged 18 or over.

8. Internet and email access will be required to enter the awards and to access the winner announcement on the Awards website – www.kelloggs.co.uk

9. Only one entry permitted for each Breakfast Club

10. Prior to selection of the Winners a shortlisting process will take place. The four shortlisted Breakfast Clubs from each region will be notified by email address and phone number provided on the Club’s entry form.

11. Winners’ selection: Every eligible submitted entry will be marked via a quantitative scoring sheet system. FOUR entries will be shortlisted for each region (six regional prizes in total) and for the breakfast club star award.

12. Judging Criteria: An external panel of independent judges will decide on a winner for each category. Judges will be looking for passionate, compelling and detailed applications that demonstrate innovative practices.

13. Winners’ notification: winners of the COMPETITION will be announced on 15th September 2026. WINNING Breakfast Clubs will also receive an official email confirmation of their win sent to the main contact named on the entry form.

14. WINNING Breakfast Clubs will be invited to attend an awards ceremony at the Houses of Parliament on 18th November 2026. A maximum of TWO adults and TWO children will be permitted to attend from each breakfast club.

15. Written permission and consent of a parent and/or guardian will be required for attendance of children at the Houses of Parliament Breakfast Club Awards Ceremony. This written permission and consent will be provided to the breakfast club and/or applicable school, and it is the responsibility of the breakfast club and the applicable school to ensure the written permission and consent is obtained.

16. The breakfast club and/or applicable school will also be responsible for the health and safety of the children and teachers during this visit and the travel to and from the event.

17. KELLOGG will cover and book standard class travel costs to and from the Houses of Parliament for a maximum of TWO adults and TWO children at each winning breakfast club. Schools must confirm their attendance and travel details at least FOUR WEEKS prior to the awards ceremony. KELLOGG cannot cover the cost of accommodation or other expenses.

18. Bulk entries made from trade, consumer groups or third parties will not be accepted. Incomplete or illegible entries, entries submitted by or via third parties or syndicates, entries submitted by macros or other automated means, and entries which do not satisfy the requirements of these Terms and Conditions in full will be disqualified and will not be counted. If KELLOGG has grounds to suspect any entrant or third party of cheating, deception or fraudulent conduct of any kind (including, without limitation, manipulating the COMPETITION, KELLOGG reserves the right (in its sole discretion) to disqualify any entrant, entry or person if it reasonably believes to be responsible for, or associated with, such activity.

19. Proof of identity may be required by KELLOGG. Failure to provide proof of identity may result in disqualification from this Promotion.

20. If any winner does not claim the prize within 14 days of the email notification, they will be disqualified from the COMPETITION and lose all rights to claim the prize. A new winner for that particular region will be awarded the prize on the same basis as described above and must claim the prize within 14 days of notification – failure to claim the prize will result in disqualification from the COMPETITION and will lose the right to claim the prize. In this instance, another winner will be selected.

Data Protection

21. Any personal data submitted to Kellogg will be processed in accordance with data protection law. Kellogg may use data processors located outside the UK or European Union. In such instances, all processors are contractually bound through European Standard Contractual Clauses and UK International Data Transfer Agreements. We will only use your personal information with your consent. Personal data of winners, including children, will be processed for the purpose of arranging travel only. It is the responsibility of the submitting school to ensure that they hold appropriate consents from parents/guardians before any such information is submitted to Kellogg and they will fully indemnify and will hold Kellogg harmless in this regard.

22. Kellogg may use third parties to process data on its behalf. Where this is the case, it will ensure that any such third party will operate strictly under a contract and keep your data safe and secure.

23. Personal data will be retained for the period that the competition runs, ending 18/11/2026. For winning schools’ data, this will be retained for 24 months after data is collected, to allow for any further projects with the school, as outlined in section 26. Where you have consented to further communication or for marketing communications, your personal data will be kept for as long as your consent is valid.

24. You have the right to withdraw your consent at any time, to apply for erasure, or to access your information. You can also contact the Information Commissioner’s Office. For any questions or concerns about how we use personal data, please contact DataPrivacyOfficer@kellanova.com.

25. Winners may be required to participate in reasonable publicity relating to this COMPETITION. This will include a photographer visiting and taking photographs at the Breakfast Club for use in the media and KELLOGG social media channels.

26. KELLOGG may refuse to consider and will remove any submitted entry for any of the following reasons. The entry:

• Uses defamatory or malicious content;
• Contains indecent or inappropriate content;
• Includes any link to inappropriate drinking;
• Includes trademarks, logos or copyrighted material not owned by the entrant. Each entry must be the entrant's own original creation executed solely by entrant;
• Is obscene or offensive, or endorses any form of hate or hate group;
• Defames, misrepresents or contains disparaging remarks about any person or entity, including but not limited to KELLOGG, as determined in the sole discretion of KELLOGG; or
• Contains any material that may, in the sole judgment of KELLOGG, infringe on the intellectual property rights of any third party, including but not limited to, copyrights or trademarks owned by others.

27. By entering, the entrant agrees that:

• They grant to KELLOGG an exclusive royalty free and irrevocable license for 24 months from the opening date of this COMPETITION to use their submitted images, written answers, sublicense, copy, transmit via any sort of digital or analogue media, publish, delete and otherwise misuse, to distribute, reproduce, publicly display and perform, modify, adapt, edit, create works and otherwise use the contents of the entry as well as the usage of the entrants’ moral rights on the images, without any consideration and otherwise use of their name, likeness, address, and any statements made by or attributed to the entrant, in whole or in part, either alone or in combination with other materials and content, in connection with the purposes of the COMPETITION;
• It is the responsibility of the prize winner to supply the correct personal information including the correct postal address. KELLOGG will not be liable for non-delivery of prizes caused by the provision of wrong information, postal disputes or other causes beyond its control.
• They grant to KELLOGG the right to use their images and written answers on KELLOGG website and social media for a period of 24 months within the scope of the license mentioned in the aforementioned clause from the opening date of this COMPETITION, in any reasonable manner and media the Promoter deems reasonable and for no further consideration;
• The entrant agrees to sign any necessary documents and deeds in the future in relation to the license mentioned above upon request of KELLOGG. The entrant hereby agrees and declares that he/she will not in any case raise any monetary or non-monetary claims in relation to the submitted images, recipes or written answers; and
• The entrant indemnifies KELLOGG against any claims, liability, damages, costs or expenses incurred as a result of entering into this promotion.

28. KELLOGG accepts no responsibility for entries that are lost, delayed, misdirected or incomplete or cannot be delivered or entered for any technical or other reason.

29. KELLOGG will do its best to ensure delivery of the prizes as stated, but it reserves the right to substitute the prizes of similar or greater value in the event of non-availability of the stated prizes.

30. It is the responsibility of the prize winner to supply the correct personal information including the correct postal address and bank account details. KELLOGG will not be liable for non-delivery of prizes caused by the provision of wrong information, postal disputes or other causes beyond its control.

31. KELLOGG reserves the right not to award a prize(s) if there is insufficient number of entrants or those entered and otherwise winning do not meet reasonable standards as defined by the selection criteria as set out in these Terms.

32. KELLOGG decision in all matters is final and binding and no correspondence will be entered into.

33. KELLOGG will be entitled to suspend or terminate the COMPETITION at any time if circumstances adversely affect the operation of the COMPETITION beyond its reasonable control or foresight and will not be liable to anyone as a result.

34. KELLOGG shall not be liable for any failure to comply with its obligations where the failure is caused by something outside its reasonable control or any other circumstances amounting to force majeure.

35. The winner and all guests will be required to participate in reasonable publicity relating to this promotion.

36. By entering the COMPETITION you are deemed to have accepted these Terms and Conditions.

37. This COMPETITION will be governed by laws of England and Wales and the exclusive jurisdiction of the Courts of England.