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03 Sep, 2015


Kellogg’s Queen Flakes launched at Manchester’s Black Milk Cereal Café Lookalike Jeanette approved of the regal concoction Queen Elizabeth II becomes Britain’s longest-reigning monarch on September 9

Kellogg’s has created the World’s Poshest Cereal to commemorate Queen Elizabeth II’s status as Britain’s longest reigning monarch.

‘Queen Flakes’, a special limited edition creation from the cereal giant, is made up of the Queen’s favourite cereals - Special K and Corn Flakes - decorated in gold leaf, as well as edible diamonds, pearls and her preferred macadamia nuts.

Kellogg’s recommends serving the flakes with the finest available milk, or even stirring in a little of the Queen’s favourite tipples – Dubonnet and Gin – if you’re in the mood for a party.

Although Queen Flakes is the fanciest cereal around, the Queen’s cereal tastes are notoriously simple. Her Majesty is known to prefer Special K and Corn Flakes from a plastic tub. 

Kellogg’s launched the cereal at Manchester’s Black Milk Cereal Café, where Queen Flakes will be served from 9 September.

Inspecting the cereal was Her Majesty’s lookalike, Jeanette Vane, who gave it an approving royal glance.

Black Milk Cereal owner Oliver Lloyd-Taylor said: “It’s a privilege to celebrate the fact Her Majesty will soon become our longest reigning monarch… and it was hilarious to be part of something so over-the-top.”

Princess Elizabeth became Queen on 6 February 1952, and was crowned at a coronation ceremony in Westminster Abbey on 6 June that same year. On 9 September, she surpasses Queen Victoria as the longest-reigning monarch in British history, having ruled for more than 63 years.

A Kellogg’s spokesperson said: “We wanted to congratulate the Queen on her spectacular reign by creating a cereal in her honour. 

“Despite tough competition from names such as ‘Monarch Munch’ and ‘Liz’s Loops’, we felt ‘Queen Flakes’ said it best.”

“Kellogg’s has held a Royal Warrant as a purveyor of cereals for decades, and is an official supplier to the Palace.”

In the 1980s, Kellogg’s used a vintage van called Genevieve to deliver cereals to Buckingham Palace. While Genevieve has been retired, a box of Queen Flakes is on its way to the royal residence via more conventional means.


Queen Victoria

Boiled eggs, with a golden egg cup and a golden spoon

Edward VII

Cooked breakfast, with roast chicken and lavish lobster salad 

George V

Never more than two courses; the public had to ration, so he rationed too