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16 Dec, 2016


Kellogg’s has teamed up with luxury department store Selfridges to launch a series of quirky personalised cereal gifts.

Hosted in Selfridge’s food hall in Manchester, customers for a limited time only will be able to pick up their favourite cereals and give them a personal twist.

Whether you want to show your mum how ‘Special’ she is or tell your brother he’s ‘grrrreat’, Kellogg’s is offering four different designs and messages to help customers bag the perfect present.

Using the in-store checkout, customers can choose from a Special K, Crunchy Nut, Coco Pops or Frosties sleeve, adding their name to personalise and collect just minutes later.

Each pack will hold 500g of the customers’ favourite cereal – 550g for Coco Pops - and will be retailed at £4.99 each for the pack and sleeve.

For an additional £2 customers can take their goods in an exclusive vintage-fashioned Tony the Tiger gift bag.

The Kellogg’s unit will launch on December 8th at The Trafford Centre in Manchester.  

A Kellogg’s spokesperson said: “Kellogg’s is very excited to be working with Selfridges on the in-store pop up. People love our brands and our food so there has always been an appetite for personalisation.

“We hope shoppers enjoy the experience and treat themselves to their favourite cereal.”

The pop-up counters will be run for a limited time only. 

 A spokesperson from Selfridges, said: “We have seen great success with personalised products in store, so we are very excited to be collaborating with one of the UK shoppers’ favourite household brands.

“Kellogg’s cereal boxes are iconic and resonate with many customers’ nostalgia. Everyone is always looking for a gift that is a little bit different this is the perfect present for any cereal lovers out there.”

Come down and pick up a pack, don’t forget to share the experience on social media using #MyKelloggs.