SENSORY ‘SNACKOUT BOOTH’ POPS UP IN LONDON
Created by Pringles and Burger King® UK, the immersive pop-up heightens taste by dialing down distraction
Introduced to celebrate the new Pringles Burger King® Bacon Double Cheese XL and Chicken Royale flavours - available in UK stores now
London, UK, 6th May 2026 - A first-of-its-kind ‘Snackout Booth’ has landed in London today, inviting curious snackers to experience flavour in a whole new way.
Created in collaboration between two food icons - Pringles and Burger King - the unique pop up is open today until 4pm at Angel Central, 21 Parkfield St, London N1 0PS.
Taking taste to the next level, the soundproof booth places guests in a controlled sensory environment that minimises external distractions and introduces focused visual cues, helping visitors to engage more deeply with flavour.
Once inside, guests find themselves sitting in a darkened, noise-controlled space and guided through a curated audio-visual journey while trying out the new Pringles x Burger King limited-edition flavours.
The concept is rooted in insight from food scientist Charles Spence that flavour is shaped not just by taste, but by the interplay of all other senses.
While eating in complete darkness can dull flavour perception, reducing auditory input and distractions can actually enhance it.
With the perfect snacking conditions in place, guests are taken on an intricate flavour journey expertly constructed by the Pringles innovation team.
With the Chicken Royale Flavour, it begins with a gentle, savoury introduction as notes of mayonnaise and sweet bun come through, before quickly deepening into a more indulgent profile driven by layers of chicken and fresh lettuce.
As the taste experience unfolds, the flavour peaks in a full-bodied moment of savoury intensity, before gradually tapering off with a subtle return of sweetness from the bun.
By isolating distractions and guiding guests through a unique journey of taste, the booth allows each layer of flavour to reveal itself in sequence, turning a familiar taste into something far more immersive and unexpected.
“Eating is an experience that spans all five senses, but not all senses were created equal. When it comes to food, removing our sense of sight can dilute flavour profiles or even make food taste worse. However, scientific research has highlighted that suppressing other senses like sound can actually enhance the tasting experience. Noise suppresses our ability to perceive sweet and salty flavours by cross-modally masking taste, so if you remove any auditory distractions, you're likely to experience a heightened experience of flavour, because your mind focuses more fixatedly on the food in front of you.”
— Charles Spence, food scientist and flavour expert
The pop up has been launched to celebrate the King of Burgers and the King of Snacks joining forces to create two limited edition flavour Pringles that encapsulate all the classic Burger King elements that make up two of their most iconic burgers.
“Flavour is about much more than taste alone, it’s influenced by everything happening around us. With the Snackout Booth, we wanted to strip back those distractions and give foodies a fun and immersive way to experience our new Pringles x Burger King range, dialing up the intensity of every bite.
Since launching the range last month, fans have been shocked at how they can really taste each burger ingredient, even the lettuce! So we can’t wait to see how they experience these new flavours from inside the booth.”
— Beth Brushett, Senior Brand Manager at Pringles
If you miss out on the Snackout Booth, fear not, as the new Pringles x Burger King limited editions are available now in UK stores including Asda, Sainsbury’s, Morrisons, Co-op, Iceland and Tesco.
Shoppers can also use their Pringles x Burger King collab tubes to redeem an exclusive buy-one-get-one-free offer in Burger King® UK restaurants.
For any customers who buy a Chicken Royale or Bacon Double Cheese XL at participating Burger King® UK restaurants, they’ll get another one for free to share with a friend using a unique voucher code from Pringles.
Shoppers can simply scan the QR code on pack and enter their email and the last four digits of the pack barcode to receive their unique voucher.
ENDS
Notes to editors
Pringles x Burger King Chicken Royale Flavour sees notes of juicy, crispy chicken hit tastebuds, as the iconic burger comes to life in crisp form. It captures every subtle flavour profile from the original burger, from the crunch of the lightly breaded chicken and fresh iceberg lettuce to the sweetness of Burger King’s iconic buns.
If you crave something a bit beefier, the Pringles x Burger King Bacon Double Cheese XL Flavour will hit the spot. Taking the authentic flame-grilled taste from the iconic Bacon Double Cheese XL and infusing it in crisp format, tasters can enjoy juicy, smoky beef notes, accompanied by subtle hints of bacon, melted cheese and a touch of sweetness from the sesame-seeded bun.
Pringles x Burger King Chicken Royale and Pringles x Burger King Bacon Double Cheese XL are classified as non-HFSS.
**TM & © 2026 Burger King Company LLC. Used under license. All rights reserved. ™,®, © 2026 KELLOGG Europe Trading Limited. UK only, 18+. Purchase a Burger King® Chicken Royale® or Bacon Double Cheese XL Pringles pack, scan the QR code or visit pringles.com/burgerking, enter your email and the last 4 digits of the relevant pack barcode between 06/04/26 & 31/10/26 to claim a unique voucher code for 1 x Buy 1 Get 1 Free Bacon Double Cheese XL or Chicken Royale®. Redeem by 01/12/26 at participating Burger King restaurants. Not valid in conjunction with another offer or meal deal. Max 1 claim per person per day. Max 1 voucher per transaction. Internet access required. Retain receipt. T&Cs: pringles.com/burgerking/terms. Promoter: Kellogg Europe Trading Limited.
About Burger King® UK
Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value as the only place guests can get the iconic flame-grilled Whopper® burger.
In November 2017 Bridgepoint reached an agreement with Burger King Europe GmbH, an affiliate of Restaurant Brands International Inc. (RBI), to create a new entity, BURGER KING® UK, with exclusive rights to the brand in the UK.
Burger King® UK has been recognised by WorkL as one of the World’s Happiest Workplaces for two consecutive years and was recently named an Industry Star Winner, placing the brand within the top 100 hospitality companies globally.
To learn more about BURGER KING® in the UK please visit www.burgerking.co.uk or follow us on Facebook, Instagram and Twitter.