30 Mar, 2017
Public Health England sets target of 20% sugar reduction by 2020
Today the UK government officially unveiled the technical and category specific targets to help it achieve its planned 20% sugar reduction by 2020 across key contributors to sugar intake. This is part of the childhood obesity strategy which was launched last summer.
A Kellogg’s spokesperson said:
“Kellogg is a responsible business with a long tradition of helping improve the nation’s diet – from pioneering high fibre foods in the 1930s to adding folic acid to our products in the 1970s; from launching a long-term salt reduction plan in the late 1990s to adding vitamin D to all our kid’s cereals in 2000s.
“We remain committed to providing people with more of what they want in our foods, like fibre and wholegrains and less of what they don’t, like salt and sugar.
“Our sugar reduction work across our cereal and snack foods, which most recently includes a 14% sugar reduction in Coco Pops, will see us remove 2000 tonnes of sugar from the nation’s diet by the end of 2017. We are also helping people choose lower sugar options by investing in significant marketing activity to promote one of our most loved and lowest sugar options – Corn Flakes.”
The Kellogg's press office can be contacted through:
0161 869 5500