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11 Jan, 2017


Kellogg’s is bringing adventure to the breakfast table with the launch of a new cereal, inspired by Disney’s box office hit, Moana.

  • New cereal from Kellogg’s is inspired by Disney's hit movie, Moana
  • Honey flavour multigrain cereal swirls
  • High in fibre with nine essential vitamins and minerals

Kellogg’s is bringing adventure to the breakfast table with the launch of a new cereal, inspired by Disney’s box office hit, Moana.  

Ideal as a tasty breakfast or after-school snack, Moana cereal has been specially formulated to meet Disney’s nutritional guidelines*, and also meets OFCOM advertising guidelines. The cereal contains wholegrain and nine essential vitamins and minerals; Vitamin D, Vitamins B1, B6, B2 and B12, niacin, calcium, iron and folic acid.

The delicious honey-flavour swirls and the packs, featuring stunning scenes from the movie, are sure to stir up a sense of adventure for hungry explorers, capturing the imagination of kids (and adults) alike.

From Walt Disney Animation Studios comes Moana, a sweeping, feature film about an adventurous teenager who is inspired to leave the safety and security of her island on a daring journey to save her people. Inexplicably drawn to the ocean, Moana (voice of Auliʻi Cravalho) convinces the mighty demigod Maui (voice of Dwayne Johnson) to join her mission, and he reluctantly helps her become a way finder like her ancestors who sailed before her.

The film, which has been applauded globally by critics and audiences alike, hit UK screens on 2nd December and has already achieved box office  success in the US and UK. The film is generated by the two directors responsible for Disney hits; The Little Mermaid, Aladdin and The Princess and the Frog, laying the foundations for Moana to be the next classic that everyone wants to see.

Kellogg’s Disney Moana cereal joins a best-selling collection of Disney cereals from Kellogg’s, including Frozen and Star Wars; as well as the Finding Dory cereal, which was part of the Rice Krispies Multigrain range in 2016.

The Moana cereal is currently stocked in leading supermarkets and has an RRP of £2.79.

*In 2006, Disney became the first major global media company to establish clear nutritional guidelines as part of the company’s ongoing commitment to developing healthier food for children using its brands and characters. 

For more information about Kellogg’s, visit, follow @KelloggsUK on Facebook and Twitter or @Kelloggs.UK on Instagram.

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For further information please contact:

For further information and images contact the Kellogg’s Press Office on 0161 869 5500

For further information on the film please contact: / 020 8222 3711

Watch the trailer here: