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04 Nov, 2017


Kellogg’s will re-launch its exclusive ‘Grown-ups Go Free’ promotion with Merlin from January 2018, this time increasing the voucher value by 20%*.

By cashing-in the voucher found on Kellogg’s promotional packs shoppers have the opportunity to save up to £60* off the usual ticket price of one adult ticket at a number of Merlin attractions. Consumers can also skip the queues on the day by booking online ahead of their visit.

Available across nearly all Kellogg’s snacks and cereals, the annual promotion will be accessible for any shoppers planning days out for family or friends from January next year.

Shoppers will be able to use their vouchers at 50 participating venues across the UK and Republic of Ireland, including; Alton Towers Resort, UK SEA LIFE centres, The Blackpool Tower, LEGOLAND® Windsor Resort and Shrek’s Adventure! London, plus many more.

Kellogg’s impulse sales category lead, Simon Smith, said: “Our Grown-Ups Go Free promotion offers incredible value for shoppers and is completely unique to Kellogg’s.

“We know consumers actively hunt for it in the run up to holiday periods and it plays an essential part of retailers’ Easter displays.

“We saw almost two million voucher redemptions last year and with the call-out being more valuable than ever, it’s set to be the on-pack event of the year.”

Kellogg’s cereals: Crunchy Nut, Rice Krispies, Krave, Corn Flakes, Frosties, Variety Packs, Fruit n Fibre and Coco Pops and Kellogg’s snacks: Rice Krispies Squares, Winders, Choco Bakes, Frosties/Coco Pops/Rice Krispies Cereal Bars and Nutri-Grain Elevenses/Fruit Bars are all included in the promotion, which will be run from 1st January 2018 until mid-April.

Vouchers will be valid until 30th June 2019.


For more information, please contact the Kellogg’s press office on 0161 869 5500 or email


Notes to Editor:

*The 2018 voucher will be worth £60 versus £50 in 2017, the £60 value is based on a full price adult peak entry ticket to LEGOLAND® Windsor Resort.

Merlin Entertainments is the UK and Europe’s No 1 visitor attraction operator and their exciting range of attractions includes Madame Tussauds (in London and Blackpool), the Alton Towers Resort, THORPE PARK Resort, Warwick Castle, Blackpool Tower attractions, LEGOLAND® Windsor Resort, Warwick Castle, LEGOLAND® Discovery centre Manchester, The Dungeons, The Coca-Cola London Eye, Shrek’s Adventure! London and SEA LIFE Centres & Sanctuaries around the country.