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12 Oct, 2016


Kellogg’s today announced its aim to donate 62 million servings of cereal across the UK with a bid to feed 100,000 children in food poverty by 2025.

Acknowledging one in seven children goes to school without breakfast, the Manchester-based business has also promised to donate up to 12,400 hours of employee volunteering time to help combat hunger in Britain.

The cereal giant makes the announcement as part of its global campaign ‘Breakfasts for Better Days’ – which supports children’s breakfast clubs and foodbanks across the UK.

Raising awareness of ‘World Food Day’ on October 16th, Kellogg’s employees around the world will take part in volunteering projects that fight to end hunger and food poverty.

In Manchester from October 10, employees of the Talbot Road, UK HQ will be encouraged to volunteer for partner charity FareShare over a period of three weeks.

Speaking about the opportunities to volunteer, Abzy Shaikh described how the business provides a wonderful chance for those more fortunate to give back to the community and raise awareness to a greater UK wide problem.

Head of Field Sales for Kellogg’s UK, Mr Shaikh, said: “I would recommend volunteering with FareShare without a doubt. Everyone will take something different out of the experience but no one can walk away feeling they did not make a difference.

“FareShare gives hope too many people, I am proud that my job at Kellogg’s allows me to have the time to give back – it’s fantastic.”

FareShare is a UK-wide charity that fights food waste and hunger by redistributing surplus food to people in need. Operating from 20 Regional Centres, its Greater Manchester depot opened in October 2008 to support local communities in and around Manchester.

FareShare chief executive, Lindsay Boswell, said: “The surplus food that we receive from businesses like Kellogg’s is invaluable to the many charities and community groups that we support right across the UK, who turn that good food into nutritious meals for vulnerable people.

“We’re incredibly grateful to the whole team at Kellogg’s for their generous support, including food, funding and volunteers, all of which ensures we can make a difference to the people most in need in our communities.”

Kellogg’s has been supporting school breakfast clubs in the UK for 18 years by donating food, funding and training, it now supports more than 2,500 clubs across Britain.

Discussing the company’s latest pledge to tackle hunger in the UK, Bruce Learner, senior manager CSR for Kellogg’s, added: “Investing in our communities is part of our DNA; it is the bones of the business.

“Our founder WK Kellogg believed in giving something back and that is why we donate cereal and snacks to families in need through school breakfast clubs and community projects.

“As part of our commitment to helping families we aim to  donate 62 million servings of breakfast and feed 100,000 children by 2025.

“The stats show children are going to lessons hungry, in the school holidays many children won’t have breakfast at all. We believe passionately about helping kids to get the best possible start to the day.”