• Pringles Santa’s Secret Flavour is back in time for Christmas, with another delicious (but top-secret) seasonal flavour.
• These enigmatic tubes will have friends and family guessing this Christmas.
• The new tubes land exclusively in Tesco from 9th September, before rolling out across other major supermarkets in October.

Back due to popular demand, Pringles has announced the return of its seasonal mystery flavour. For the second year running, Santa’s Secret Flavour launches on shelves today, getting crisp connoisseurs and snack lovers in the mood for the festive season.

With a brand-new undisclosed taste for 2026, this follows the success of last year’s launch, which was eventually revealed to be a sumptuous Truffle & Butter. The exciting addition kicked up a storm on socials with fans sharing their best guesses and trying to crack the crisp code right up until the big reveal in the New Year.

From Truffle & Butter to Spicy Pickle, Pringles mystery flavours are rapidly becoming one of the iconic snack brand’s most highly anticipated launches, and this year is set to be no different. This festive season, fans can expect aromatic and comforting flavours, perfect to tide them through the autumn months right up to the big day itself.

Available exclusively in Tesco from Wednesday 9th September and rolling out across other major supermarkets from October, the early arrival of Santa’s Secret Flavour is just the first in a series of new and returning Pringles launches this festive season, so fans should keep their eyes peeled for more to come…

Seanáin Mcguigan, Pringles Brand Manager, said: “We’re so excited to bring Santa’s Secret Flavour back and know it’ll have people guessing all the way through the festive season. We’ve gone in a totally different direction to last year, so shoppers can expect fresh festive flavours that taste just as good, and all will be revealed into the New Year!”