CRUMB & GET IT!

PRINGLES AND BURGER KING® LAUNCH SOUR CREAM &
ONION FLAVOURED CHICKEN FRIES

To celebrate the launch of the new UK Pringles Sour Cream and Onion flavoured Chicken Fries, Pringles® and Burger King® are launching a one-off “Crumb Exchange”, letting fans trade in Pringles tubes for a free portion of Pringles Sour Cream & Onion Chicken Fries ahead of their nationwide release

June 2026: Two iconic food giants, Pringles and Burger King® UK, are back with another serious snacking creation. Launching from 9th June 2026 in Burger King® UK restaurants nationwide, the new menu item combines the bold and iconic flavour of Pringles Sour Cream & Onion with the crispy, deliciousness of Burger King Chicken Fries.

Few menu items command the cult following of Burger King Chicken Fries. Over the years, the iconic snack has inspired viral memes and sparked overwhelming fan demand with every return to menus. With their craveable flavour, unmistakable shape, and shareable format, they were the perfect choice for the next phase of the delicious collaboration between Pringles and Burger King.

When it came to deciding what flavour to go with, it didn’t take long for both snacking legends to land on the iconic Pringles Sour Cream & Onion. The savoury tang of Sour Cream & Onion perfectly complements the crispy, juicy bite of Chicken Fries, creating a bold balance of creamy richness and zesty onion flavour. Paired together, the combination delivers an irresistible mix of crunch, flavour and delicious seasoning that elevates every bite.

For those eager snack fans who can’t wait until their nationwide release, you’re in luck! On Thursday, 4th June at Burger King Tottenham Hale in London, the “Crumb Exchange” invites flavour fans to swap their Sour Cream & Onion Pringles tube for a free special upgrade - Pringles Sour Cream & Onion flavoured Chicken Fries.

The first-of-its-kind activation gives revellers a chance to try the exciting new flavour collaboration before anyone else, for free.

Fans wanting to take part simply need to bring along their empty Sour Cream & Onion Pringles tube to the Tottenham Hale Burger King® restaurant and exchange it for a portion of Pringles Sour Cream & Onion flavoured Chicken Fries while stocks last.

Pringles and Burger King® UK Crumb Exchange details:

• Where: Burger King, Unit C5, Tottenham Hale Retail Park, London N15 4QD
• When: Thursday, 4th June 2026
• Time: 12:00 - 16:00
• Eligibility: Guests must trade 1x large tube of Pringles Sour Cream & Onion flavour only in exchange for Pringles Sour Cream & Onion flavoured Chicken Fries (nine pieces)
• Cost: Free
• Limit: One exchange allowed per person for each Sour Cream & Onion Pringles tube, while stocks last.

Pringles Sour Cream & Onion Chicken Fries are available nationwide, in Burger King® UK restaurants, and via click & collect or delivery from 9th June 2026.

XX, at Burger King, said, “We love creating menu moments that get people talking, and the reaction to our Pringles collaboration showed just how excited fans were by our flavour pairings. The new Pringles Sour Cream & Onion Chicken Fries bring together the bold taste of Pringles with our iconic Chicken Fries for the ultimate snacking experience.”

Beth Johnson at Pringles said: “We knew Pringles Sour Cream & Onion was already iconic, so it only made sense to give it a new home on Burger King® Chicken Fries. And for anyone who’s ever tipped a Pringles tube upside down chasing the last glorious crumb, we’ve got you covered. The Burger King® UK x Pringles Crumb Exchange brings those bold, unmistakable flavours straight to Chicken Fries. No digging required!”

The launch of Pringles Sour Cream & Onion Chicken Fries marks the next chapter in the Pringles x Burger King collaboration, which first began earlier this year with the arrival of two Burger King-inspired Pringles flavours in UK supermarkets. Those limited-edition releases, Pringles Burger King Chicken Royale and Pringles Burger King Bacon Double Cheese XL, brought iconic Burger King burger flavours into Pringles’ signature crisp format for the first time, kicking off a wider partnership between the two brands to reimagine fan favourites across both menus.

The latest menu drop is available nationwide from Burger King® UK restaurants from 9th June. These elevated Chicken Fries are available both in restaurants and via click & collect or delivery. Serious snackers should crumb and see what all the fuss is about before this menu item disappears.

Ends

Notes to Editors:

Pringles Sour Cream & Onion Chicken Fries are available nationwide, in Burger King® UK restaurants, and via click & collect or delivery from 9th June 2026.

Please note that the Pringles Sour Cream & Onion Chicken Fries are coated with Sour Cream & Onion seasoning only, and do not contain or utilise residual Pringles crumb material.

About Pringles

Pringles is a globally recognised snack brand, loved for its iconic stackable crisps and signature tubular packaging. Since its creation in 1968, Pringles has delighted snack‑lovers around the world with bold flavours, from Original and Sour Cream & Onion to limited‑edition tastes, giving people a fun way to share and enjoy crisps together. Pringles is committed to innovation both in taste and packaging, and remains a favourite choice for those who crave creativity and crunch. For more information, visit www.pringles.com

About Burger King® UK

Founded in 1954, the Burger King® brand is a global quick-service hamburger chain known for food quality and value as the only place guests can get the iconic flame-grilled Whopper® burger. In November 2017, Bridgepoint reached an agreement with Burger King Europe GmbH, an affiliate of Restaurant Brands International Inc. (RBI), to create a new entity, BURGER KING® UK, with exclusive rights to the brand in the UK.

Burger King® UK has been recognised by WorkL as one of the World’s Happiest Workplaces for two consecutive years and was recently named an Industry Star Winner, placing the brand within the top 100 hospitality companies globally.

To learn more about BURGER KING® in the UK, please visit www.burgerking.co.uk or follow us on Facebook, Instagram and Twitter.

The Crumb Exchange - Terms & Conditions

The Crumb Exchange is available for one day only on Thursday 4 June between 12:00–16:00 at Burger King Tottenham Hale restaurant only, while stocks last. Guests who exchange one (1) tube of Pringles Sour Cream & Onion will receive one (1) portion of limited edition Burger King x Pringles Sour Cream & Onion Chicken Fries. Strictly limited to one redemption per person. Only Pringles Sour Cream & Onion flavour will be accepted. Burger King x Pringles Sour Cream & Onion Chicken Fries are not available for purchase. This promotion is operated by Burger King® UK and Pringles and no monetary transaction is required to participate. Burger King® UK reserves the right to amend, suspend or withdraw the promotion at any time without prior notice