JACK WILSHERE SURPRISES YOUNG PLAYERS AS FREE FOOTBALL CAMP PLACES REMAIN AVAILABLE NATIONWIDE

• Ex-England international and Luton Town FC manager, Jack Wilshere, surprised young players at a local Kellogg's Football Camp, leading drills and sharing top tips from his playing career.
• Kellogg's Football Camps, back for a third year, are offering over 39,000 FREE places nationwide* for kids aged 5-15 in partnership with the English Football League (EFL), Manchester City, Celtic FC and Rangers FC.
• Parents can secure a free place by checking their cupboards for a promotional pack of Kellogg’s cereal and scanning the on-pack QR code at www.kelloggsfc.com.

Yesterday, Luton Town manager and former England international Jack Wilshere surprised young footballers at a local Kellogg's Football Camp, as families are encouraged to make the most of the final weeks of the summer holidays with FREE camp places still available across the UK.

The Premier League legend and Hatters manager swapped the dugout for the training pitch at Stopsley Primary School, where he led budding footy players in drills, joined small-sided games and delighted attendees with advice from his professional playing career to inspire the next generation of footballers.

His surprise appearance comes as Kellogg's Football Camps return for a third consecutive year, helping children stay active, build confidence and develop their football skills during the summer holidays under the guidance of FA-qualified coaches.

Delivered in partnership with the English Football League (EFL), Manchester City FC, Celtic FC and Rangers FC, the programme has returned to 73 clubs across the UK, with more than a total 39,000 FREE places available for children aged 5–15 this summer. The initiative comes as new research reveals that 36% of parents say activities like this are often too expensive, and the single biggest barrier to children getting involved in sport.

Almost all parents (94%) know how important it is for their child to stay active during the summer holidays, with football cited as helping to improve children’s teamwork skills (63%) and confidence (59%). Yet there’s a clear gap between intention and reality, as 47% of parents say their children are less physically active during the holidays, and 68% say they spend more time on screens.*

Jack Wilshere said: “It was brilliant to surprise the kids at the camp today and see how excited they were to get out on the pitch. You could really feel their enthusiasm for the game, and that's what football is all about; having fun, learning new skills and enjoying playing together.

Hopefully today has inspired a few more young people to keep active this summer. Whether they're dreaming of becoming professional footballers or just want to get outside and enjoy the game, opportunities like these can make a real difference.”

For families wondering how to get involved, a free football camp place could already be hiding in the kitchen cupboard. Parents simply need to find a promotional pack of Kellogg's cereal, scan the on-pack QR code and sign up for one of the thousands of FREE places still available at www.kelloggsfc.com. T&Cs apply.

ENDS

Notes to Editor

For more information, please contact kelloggs@wearetheromans.com

*Survey of 1,500 British parents conducted by OnePoll, March 2026.

**Clubs involved

• Accrington Stanley FC
• Barnsley FC
• Barnet FC
• Barrow AFC
• Birmingham City FC
• Blackburn Rovers FC
• Bolton Wanderers FC
• Blackpool FC
• Bradford City AFC
• Bristol City FC
• Bromley FC
• Bristol Rovers FC
• Burton Albion FC
• Cambridge United FC
• Cardiff City FC
• Celtic FC
• Charlton Athletic FC
• Chesterfield FC
• Cheltenham Town FC
• Colchester United FC
• Coventry City FC
• Crawley Town FC
• Crewe Alexandra FC
• Derby County FC
• Doncaster Rovers FC
• Exeter City FC
• Fleetwood Town FC
• Gillingham FC
• Grimsby Town FC
• Harrogate Town AFC
• Huddersfield Town AFC
• Hull City AFC
• Ipswich Town
• Leicester City
• Leyton Orient FC
• Lincoln City FC
• Luton Town FC
• Mansfield Town FC
• Manchester City
• Middlesbrough FC
• Millwall FC
• Milton Keynes Dons FC
• Norwich City FC
• Notts County FC
• Newport County AFC
• Northampton Town FC
• Oldham Athletic
• Oxford United FC
• Peterborough United FC
• Plymouth Argyle FC
• Preston North End FC
• Portsmouth FC
• Port Vale FC
• Queens Park Rangers FC
• Reading FC
• Rangers FC
• Rotherham United FC
• Salford City FC
• Shrewsbury Town FC
• Sheffield United FC
• Sheffield Wednesday FC
• Stevenage FC
• Stoke City FC
• Stockport County FC
• Swansea City AFC
• Swindon Town FC
• Tranmere Rovers FC
• Walsall FC
• Watford FC
• West Bromwich Albion FC
• Wigan Athletic FC
• AFC Wimbledon
• Wycombe Wanderers FC

Terms and conditions:

Open to GB residents. Purchase a promotional pack & claim your free day (5 free days for Celtic only) at an available Football Camp for your child aged 7 – 14 (with limited clubs offering places for children aged 5 – 15) between either 01/04/26 – 14/05/26 (“Promo Period 1”) or 15/05/26 – 27/08/26 (“Promo Period 2”). Redeem your free day (5 free days for Celtic only) by 21/05/26 for Promo Period 1 & 01/09/26 for Promo Period 2.

To claim, scan the QR code or visit kelloggsfc.com & register/sign into your Kellogg’s account, enter the last 4 digits of the barcode & your postcode to view available camp places & request your code. Codes for valid claims will be issued within 48 hours. Claims for Selected Clubs must be completed by the claim dates stated above or the place will be forfeited & reallocated in Promo Period 2. At least 27,500 places will be available throughout GB across Promo Period 1. Weekly release of 570 codes across 10 selected Clubs in Promo Period 1 only, for all other Clubs, all codes will be released on 01/04/26. Both weekly places for selected clubs in Promo Period 1 & number of places available in Promo Period 2 are subject to availability. Promo Period 2 will only include unused or unclaimed codes from Promo Period 1. Offer only available whilst places last & may be limited geographically depending on Club location & availability. Football Camp dates available throughout July & August 2026, with limited Clubs offering dates in June & September 2026. Max 2 claims per household & max 2 camp places per child. Offer does not include travel & other expenses.

Selected Clubs include (may be subject to change): Barnsley FC, Birmingham City FC, Bolton Wanderers FC, Cardiff City FC, Celtic FC, Middlesbrough FC, Oldham Athletic, Portsmouth FC, Rangers FC, Swansea City AFC & Watford FC.