TRANSFER COMPLETE: JOLEON LESCOTT WELCOMES FIRST RECRUITS AS FREE FOOTBALL CAMPS KICK OFF THIS SUMMER

• Premier League legend and former England international, Joleon Lescott, welcomed the first intake of budding footballers to Kellogg's Football Camps, surprising children with a football-style ‘signing ceremony’ inspired by the professional game.
• The event follows an exciting summer of football, as 74% of parents say major sporting events inspire their children to get involved in sport.
• Kellogg's Football Camps are back for another summer, offering over 39,000 FREE places nationwide* for kids aged 5-15 in partnership with the English Football League (EFL), Manchester City, Celtic FC and Rangers FC.
• Parents can secure a free place by checking their cupboards for a promotional pack of Kellogg’s cereal and scanning the on-pack QR code at www.kelloggsfc.com.

Former England international Joleon Lescott helped kick off another season of Kellogg's Football Camps by surprising children at a London camp, officially welcoming the first intake of the summer to Team Kellogg's.

Inspired by the iconic transfer unveilings seen across the professional game, Joleon Lescott gave the young players their own signing-day moment, inviting them to put pen to paper to join Team Kellogg’s, before posing for the all-important handshake photo and receiving their very own Team Kellogg’s shirt and certificate - recreating the excitement of a professional football signing moment.

With the formalities complete, the former consultant coach for the England Under-21s swapped the signing table for the training pitch, where he thrilled budding young footballers by joining them for drills and challenges.

Drawing on his own journey from grassroots football to a commanding centre-back for Manchester City and earning 26 caps for England, Lescott coached the children through drills and skills from his days as a professional, while sharing advice and encouragement to help them develop their skills, build confidence and make new friends through the game.

The surprise ‘signing ceremony’ comes as new Kellogg's research reveals that 74% of parents say major sporting events inspire their children to get involved in sport, highlighting the powerful role these moments play in motivating the next generation to lace up their boots and get active.

The research also found that, at a time when families continue to seek affordable ways to keep children busy, 30% of parents say they rely on free activities during the holidays, with holiday camps (25%) and sports clubs (19%) providing vital support.

Now in their third year, Kellogg's Football Camps are back at 73 clubs across the UK, offering more than 39,000 FREE places for children aged 5–15 in partnership with the English Football League (EFL), Manchester City FC, Celtic FC and Rangers FC.

Led by FA-qualified coaches, the camps give children the chance to get active, develop their football skills, build confidence and train like their sporting heroes throughout the summer holidays.

Joleon Lescott said: “After such a great summer of sport and ahead of the new season it’s brilliant to see so many of the next generation excited to get out on the pitch themselves. Welcoming them to Team Kellogg's with their own ‘signing ceremony’ was great fun, but the best part was seeing them straight out there enjoying football together.

‘’Every football journey starts somewhere. Mine began by simply getting out there and playing, so hopefully today has inspired a few more children to put on their boots this summer. Whether they're dreaming of playing at the highest level or just looking to have fun with their mates and learn new skills, that's what Kellogg’s Football Camps are all about."

For families wondering how to get involved, a free football camp place could already be hiding in the kitchen cupboard. Parents simply need to find a promotional pack of Kellogg's cereal, scan the on-pack QR code and sign up for one of the thousands of FREE places still available at www.kelloggsfc.com. T&Cs apply.

ENDS

Notes to Editor
For more information, please contact kelloggs@wearetheromans.com

*Survey of 1,500 British parents conducted by OnePoll, March 2026.

**Clubs involved

• Accrington Stanley FC
• Barnsley FC
• Barnet FC
• Barrow AFC
• Birmingham City FC
• Blackburn Rovers FC
• Bolton Wanderers FC
• Blackpool FC
• Bradford City AFC
• Bristol City FC
• Bromley FC
• Bristol Rovers FC
• Burton Albion FC
• Cambridge United FC
• Cardiff City FC
• Celtic FC
• Charlton Athletic FC
• Chesterfield FC
• Cheltenham Town FC
• Colchester United FC
• Coventry City FC
• Crawley Town FC
• Crewe Alexandra FC
• Derby County FC
• Doncaster Rovers FC
• Exeter City FC
• Fleetwood Town FC
• Gillingham FC
• Grimsby Town FC
• Harrogate Town AFC
• Huddersfield Town AFC
• Hull City AFC

• Ipswich Town
• Leicester City
• Leyton Orient FC
• Lincoln City FC
• Luton Town FC
• Mansfield Town FC
• Manchester City
• Middlesbrough FC
• Millwall FC
• Milton Keynes Dons FC
• Norwich City FC
• Notts County FC
• Newport County AFC
• Northampton Town FC
• Oldham Athletic
• Oxford United FC
• Peterborough United FC
• Plymouth Argyle FC
• Preston North End FC
• Portsmouth FC
• Port Vale FC
• Queens Park Rangers FC
• Reading FC
• Rangers FC
• Rotherham United FC
• Salford City FC
• Shrewsbury Town FC
• Sheffield United FC
• Sheffield Wednesday FC
• Stevenage FC
• Stoke City FC
• Stockport County FC
• Swansea City AFC
• Swindon Town FC
• Tranmere Rovers FC

• Walsall FC
• Watford FC
• West Bromwich Albion FC
• Wigan Athletic FC
• AFC Wimbledon
• Wycombe Wanderers FC

Terms and conditions:

Open to GB residents. Purchase a promotional pack & claim your free day (5 free days for Celtic only) at an available Football Camp for your child aged 7 – 14 (with limited clubs offering places for children aged 5 – 15) between either 01/04/26 – 14/05/26 (“Promo Period 1”) or 15/05/26 – 27/08/26 (“Promo Period 2”). Redeem your free day (5 free days for Celtic only) by 21/05/26 for Promo Period 1 & 01/09/26 for Promo Period 2.

To claim, scan the QR code or visit kelloggsfc.com & register/sign into your Kellogg’s account, enter the last 4 digits of the barcode & your postcode to view available camp places & request your code. Codes for valid claims will be issued within 48 hours. Claims for Selected Clubs must be completed by the claim dates stated above or the place will be forfeited & reallocated in Promo Period 2. At least 27,500 places will be available throughout GB across Promo Period 1. Weekly release of 570 codes across 10 selected Clubs in Promo Period 1 only, for all other Clubs, all codes will be released on 01/04/26. Both weekly places for selected clubs in Promo Period 1 & number of places available in Promo Period 2 are subject to availability. Promo Period 2 will only include unused or unclaimed codes from Promo Period 1. Offer only available whilst places last & may be limited geographically depending on Club location & availability. Football Camp dates available throughout July & August 2026, with limited Clubs offering dates in June & September 2026. Max 2 claims per household & max 2 camp places per child. Offer does not include travel & other expenses.

Selected Clubs include (may be subject to change): Barnsley FC, Birmingham City FC, Bolton Wanderers FC, Cardiff City FC, Celtic FC, Middlesbrough FC, Oldham Athletic, Portsmouth FC, Rangers FC, Swansea City AFC & Watford FC.