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The way our foods are packaged ensures their safety, freshness and great taste. We must also consider the impact of our packaging on the environment. These dual considerations have influenced our company’s packaging since our founding in 1906, when our cereal boxes were introduced with recycled content.

Today, as part of our zero-deforestation pledge, 97 percent of our timber-based packaging comes from either recycled or certified-sustainable content. In 2018, 65 percent of these materials were from recycled content, while the remainder came from verified sustainable sources. What we couldn’t fathom in 1906 was the impact of plastic packaging. According to the Ellen MacArthur Foundation, 311 million tonnes of plastic are produced each year – and eight tonnes of this plastic enters our oceans. Of the plastic packaging produced, just 14 percent is collected for recycling globally and just five percent is retained for secondary use. We need to rethink the way we make, use and reuse plastic.

That’s why, in 2018, Kellogg Company announced the expansion of its Global Sustainability Commitments to include a goal of working towards 100 percent reusable, recyclable or compostable packaging by the end of 2025. Already, this commitment is changing the way we work as we progress towards these goals.

As a category leader, one small change from us makes a BIG difference to the planet! We are taking the first step in our commitment to reducing our packaging waste significantly and moving us one step further in our 2025 sustainability journey by reducing the packaging of our participating Kellogg’s Cereals brands: Bran Flakes, Special K & Frosties.
Together in Europe, we are reducing 191 tonnes of packaging per year, including*:
142 tonnes of carton board removed
35 tonnes of case weight removed
10.7 tonnes of plastic liner removed
2 tonnes of plastic wrap removed
All of that from just one initiative. In addition, in the space of a year, we are using 6,281 fewer pallets* and 1,667 fewer trucks*! *Based on P9 internal KSOP volumes