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100 years of bringing breakfast to Britain

Marketing responsibly

Doing the right thing

Marketing has been at the heart of our company ever since it started. Indeed, our company’s founder was one of the early pioneers of advertising.

Today, we adhere to high standards to responsibly market our foods, always meeting, and in often cases, exceeding UK law. Our global commitments are outlined in our Worldwide Marketing and Communications Guidelines.

We are also a signatory to 20 global, regional and country-specific responsible marketing pledges.

You can see a copy of our Worldwide Marketing and Communication Guidelines here: