This September, Pringles launched a year-long partnership with leading men’s health charity, Movember, to support their important work encouraging men to talk about their mental health.
This is the first time Pringles has supported a charitable cause in the UK. The campaign is positioned around the message ‘Pop, Share, Chat’ and focuses on the way that every can of Pringles can help to start a conversation.
The campaign kicked off with a Tesco partnership that included Movember themed branding rolled out to over 800 Tesco stores across the UK and featured across Pringles’ social media platforms. Pringles also donated a minimum of £75,000 to Movember Europe.
The ‘Pop, Share, Chat’ mantra brings together the fun of the Pringles brand with encouraging open and honest conversations on mental health which is also at the heart of Movember.
Rebecca Worthington, Pringles UK Activation Brand Lead, said: "Movember is an incredible cause and the work it does to support men all over the world is second to none. We’re very excited to work with them as Pringles’ first charity partner and are looking forward to doing our part in driving important conversations around people’s mental health."
Anne-Cecile Berthier, Country Director - UK and Europe at Movember, said: “Movember is delighted to have partnered with Pringles for the first time. Pringles are working with Movember to encourage conversations and get people talking about their mental health. We are excited that Pringles and their moustachioed mascot are helping us to spread this important message."
This exciting project even encouraged our beloved Mr.P to shave away his own moustache for the first time since 1967 which resulted in global news. As Mr. P grew his moustache back throughout the month of Movember, he tested out a few different styles including The Trucker, The Wisp and The Businessman much to the delight of social audiences and billboard passers-by.
To support Movember or to learn more, please visit Movember.com.