What’s New with Kellogg

Kellogg’s brands are growing and 2021 won’t be any different! Some of our most iconic brands will be seeing a new and interesting refresh to suit the needs of each member of the family. Let us introduce to you just some of these new innovations.

Kellogg’s Rice Krispies Squares are now offering a new American Style range – including Cookies & Cream and Salted Caramel Pretzel flavours. The new bars will be available in major supermarkets at the start of 2021. The delicious new additions to the range join Limited Edition Rice Krispies Squares Chocolatey Orange and Birthday Cake Thins – both innovations launched in 2020.

As part of Kellogg’s drive to help families to make healthier choices, W.K Kellogg by Kids has expanded their range with the launch of brand-new, snack bars. Made with tasty fruit and veg, wholegrains, and a source of fibre, the bars come in two flavours – Orange & Carrot and Strawberry, Raspberry & Beetroot. They contain no added sugar, no artificial colours or flavours and are less than 84-87 calories per bar.

For a limited time only, Coco Pops will be available with the taste of smooth white chocolate and juicy strawberries. With 30% less sugar than other chocolate flavoured cereals 2, Strawberry & White Choc flavour Coco Pops Strawberry & White Choc Coco Flavoured Pops turns milk pink, guaranteed to add a splash of colour to your breakfast. The new addition follows the successful release of White Choc Coco Pops in 2019, with more than three million boxes flying off shelves in the first six months alone.

The new launch took over 50 recipe trials before we achieved the tastiest mix of strawberry flavour and white chocolate that turned milk the perfect pink. When we launched White Choc Coco Pops in 2019, they were very well received, so we’re hoping Coco Pops fans will be just as excited to try the new flavour.

1. Technomic’s 2019 Flavour Consumer Trend Report
2. 30% less sugar on average than other chocolate flavoured toasted rice cereals. IRI UK 2020.