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Stars launch Kellogg’s GAA Cúl Camps

Fun in the sun

The sun came out for the 2018 launch of Kellogg’s GAA Cúl Camps as Irish media personalities Pippa O’Connor and Oliver Callan enjoyed Cornflakes as they announced that registration was open.

GAA All-Stars Andy Moran, Danny Sutcliffe, Rena Buckley and Niamh Hegarty were on hand to help Pippa and Oliver launch the perennial family favourite!

Kellogg's GAA Cúl Camps is a fun-filled week of activity during the summer holidays for girls and boys across Ireland. Throughout the action-packed seven days, kids learn sports skills, improve physical well-being and discover how to make healthy food choices to fuel physical performance both on and off the pitch.

Still going strong

Since March 2012, Kellogg’s has worked with the Gaelic Athletic Association (GAA), on Cúl Camps to encourage children to get involved in sports, get active and have fun!

This partnership also involves youth-development, with Irish kids taking part in team sports and improving inter-personal skills - enabling them to grow, develop and be their best.

Open to anyone aged 6 to 13, the Kellogg's GAA Cúl Camps activities are player-centered, with a game-based approach on personal development and well-being. Each day the focus is on a different part of the game to help kids enhance friendships, improve physical and psychological well-being and promote school and club links.

The numbers participating are increasing every year. In 2017, more than 142,000 children took part in Ireland’s largest summer camps. Proving that the Kellogg Cúl Camps are one of the most popular summer camps selected by Irish families. Over 1,000 clubs across the country hosted our camps and every year we continue to expand.

Powering Play through nutrition

Powering Play through nutrition

At Kellogg’s we believe in the power of breakfast to fuel activity both on and off the pitch. That’s why educating children on the importance of nutrition to support active play is a key component of Cúl Camps.

A key component of Cúl Camps is a nutrition-based programme called Powering Play. The programme, which was launched last year helps children understand the importance of healthy eating and in particular, the importance of nutrition in fuelling physical activity. All participating children receive packs with nutritional information to help promote greater awareness of the food choices. Research amongst children who attended the camps showed that 100% of children surveyed confirmed that they now understood the importance of drinking water and keeping hydrated while playing sports.

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