Kellogg Celebrates 1 Millionth Registered Camper to the Kellogg’s GAA Cúl Camps in Ireland

This year, Kellogg’s GAA Cúl Camps were delighted to welcome the 1 millionth participant to Cúl Camps since the beginning of the Kellogg sponsorship in 2012. Kellogg, now in its ninth year sponsoring the Kellogg’s GAA Cúl Camps, has seen an increase in participation levels of an incredible 92% since the 2012 camps. This year’s participation levels were understandably down due to limited availability, however, over 67,000 participants nationwide got to experience the thrills of a Kellogg’s GAA Cúl Camps, an incredible level of registrations which looked uncertain at the start of the summer.

Siún Brophy from St. Brendan’s GAA Club, Dublin was the lucky 1 millionth child to register for the Kellogg’s GAA Cúl Camps. She was welcomed to the very first day of camps by Dublin sport stars Ciarán Kilkenny and Sinéad Goldrick.

The camps provide the perfect opportunity for children aged 6-13 to be physically active for the week while having fun with their friends. Over the course of the last nine years, it has been revealed there has been an estimated 1.2 billion activity hours accumulated by participants attending the camps, based on a daily average of 240 minutes of physical activity. This figure bodes well for participants when looking at the WHO recommendations* of at least 60 minutes of moderate- to vigorous-intensity physical activity daily for children and youth aged 5–17.

GAA Cúl Camps co-ordinator Charlie Harrison added “It was wonderful to see so many children running around enjoying themselves this summer, something which we had probably taken for granted in previous years.”

In conjunction with the camps, Kellogg held a nationwide on-pack promotion that gave GAA clubs an opportunity to win much-needed funding. Skryne FC, Meath was the lucky club to bag the top prize of €25,000, Wicklow’s Rathnew GAA club scooped €10,000 in second place with Newmarket on Fergus GAA club, Clare winning third place with €5,000. During a year where fundraising has been restricted and funds limited, the overall prize fund of €40,000 will provide the winning clubs with very welcome support when looking to invest in the club.

For more information on the Kellogg’s GAA Cúl Camps visit gaa.ie/kelloggsculcamps. *https://www.who.int/news-room/fact-sheets/detail/physical-activity