W K Kellogg
Good Leads To Good Leads To Good
EAT GOOD
Firefighter
Every bowl of granola, cereal or snack we make is delicious, wholesome and nutritious. That’s because we believe in the power of eating good food.
DO GOOD
Cellist
Our founder, William Keith Kellogg, believed in giving back. That’s why we give 10p from every box sold to good causes - like sustainable farming and breakfast clubs.
FEEL GOOD
Wild Swimmer
We believe that eating good, wholesome food and giving a little something back to the community goes a long way to making you feel good.
Follow The Forces
Watch a day in the life of our unstoppable Forces of Nature, and find out how they harness the power of plants.
Edric Kennedy-Macfoy has been a firefighter for nearly 13 years. For him, there’s no better way of earning a living than saving lives and helping others. Diet also plays a big part in Edric’s life. He’s been a fully plant-based Force of Nature for nearly two years, and feels physically stronger and fitter than ever before. He works out and trains 5-6 times a week, practices yoga and is an aspiring author, with one book already published and another about plant-based eating currently in the works. Edric is driven by the unpredictability of life, lives every day to the fullest and makes every single second count.
Follow The Forces
Watch a day in the life of our unstoppable Forces of Nature, and find out how they harness plant power to achieve the impossible.
Zara Hudson-Kozdoj is a second year cellist at the Royal College of Music, and has played in some of the UK’s most iconic and prestigious venues. Her many artistic achievements include leading the Chethams Symphony Orchestra in their final concert, and performing at the TEDx Youth Conference in Manchester. She’s been on a plant-based diet for 2 years, and uses the power of plants to realise her musical dreams and push her performances to the next level. Disciplined, dedicated and inspiring, Zara is a truly artistic Force of Nature.
Calum Hudson
Wild Swimmer
Calum Hudson is one of the Wild Swimming Brothers, a team of adventurers who have braved some of the coldest waters in the world.
Follow The Forces
Watch a day in the life of our unstoppable Forces of Nature, and find out how they harness plant power to achieve the impossible.
Calum Hudson is a member of the Wild Swimming Brothers, along with his siblings Jack and Robbie. He’s braved some of the coldest waters in the world, and risen to some of the biggest physical challenges on the planet. A lover of the great outdoors since he was a kid, Calum has also conquered extreme triathlons and even swam the shark-infested waters of Alcatraz. Being plant-powered is a big part of his life too. A veggie for many years, Calum is currently making the leap to going fully plant-powered, and uses his healthy diet to overcome new challenges and inspire others every step of the way.
Dive Into Wholesome Granola
The W.K.Kellogg range is all wholesome, healthy and nutritious. So whatever delicious cereal, bar or granola you dive into, you know it’s going to be good.
Our Range
No Added Sugar
Mouth-watering combinations of toasted oats and crunchy nuts or juicy fruits with no added sugar or artificial sweeteners.
Plant Protein
Delicious clusters of baked wholegrains. A perfect plant based source of protein. Contains no palm oil or artificial flavours, and is suitable for vegans.
By Kids
Our new kids cereal that was designed by kids for kids and the family. Little multi grain shapes containing fruit and vegetables and no added sugar.
#forceofnature


We Believe In Plant Based Nutrition
Let's come together for food to champion heathy lifestyles through nutritious uplifting plant based foods. To never stop exploring innovating & improving to continue giving back to communities & the planet we borrow from with over 100 years of experience. - Will Keith Kellogg


Giving Back to the Community
In the spirit of the philanthropic values of W.K. Kellogg, the Kellogg Company founder for every pack of WK Kellogg cereals and snacks sold , Kellogg will use 10c/10p to support projects that provide breakfast for people in need, and projects that promote sustainable agriculture.
Since the WKK brand was launched in 2018 over €2million has been generated to help farmers in Spain and the UK grow rice and wheat in a more sustainable way, and to help charities and other NGO’s provide breakfast for children in Germany, France, Spain, the UK, Ireland, Sweden, Denmark and Italy.
FAQs
W.K.Kellogg No Added Sugar Granolas, Super Grains Granolas & Wheats: ≥15% RI magnesium; WKK Plant Protein Crunch & WKK by Kids: ≥15% RI phosphorus; and WKK No Added Sugar Bars: ≥15% RI manganese contributing to normal energy-yielding metabolism. Enjoy as part of a varied, balanced diet and healthy lifestyle. No Added Sugar variants contain naturally occurring sugars.
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