18 May, 2016


MORNING GLORY!

TEAM GB ATHLETE LOUIS SMITH SHOWS OFF HIS EXTRAORDINARY MORNING WAKE-UP ROUTINE AHEAD OF THE RIO 2016 OLYMPIC GAMES


Team GB gymnast Louis Smith has given an insight into his Olympic style morning routine


Louis somersaults, backflips and springs his way to breakfast


Video and images created to celebrate Kellogg’s #GreatStarts Olympic campaign


Fans can win a trip to see Team GB in Rio this Summer


With the Olympic Games mere months away, Louis Smith has given an insight how he gets his day off to a great start, with a remarkable morning routine that includes somersaults, pommel horse practice and the splits!


The new video released shows how the London 2012 silver medallist starts his day by climbing out of bed and walking down the stairs on his hands. Somersaults onto the sofa, pommel horse practice and press ups on the counter also form part of Louis’ unique wake-up performance. In a way that only an Olympic gymnast could, Louis tumbles through the kitchen effortlessly to flick the kettle on with his big toe, and finishes off his incredible morning routine sat in splits, with a hearty bowl of Corn Flakes.


Louis shared his incredible morning routine to celebrate the launch of the new Kellogg’s #GreatStarts campaign where the public can win tickets to the RIO Olympics simply by sharing their morning routines and using the #GreatsStarts hashtag


Louis, as an ambassador for the Great Starts campaign, invited Kellogg’s to film his morning routine ahead of the Olympic Games in Rio this summer. As an athlete, Louis understands the importance of starting his day off right and is sharing his story of success with Kellogg’s up until the start of Rio 2016 this summer.


Louis commented on his extraordinary wake-up, “I love to get off to an energetic start in the morning as I find this sets me up for day ahead.  With such an active lifestyle, I need a filling breakfast to keep my body fuelled throughout the day.  I loved making the video and showing some of my moves around the house - although I must warn people not to try these moves at home unless you are a trained gymnast; eating breakfast whilst doing the splits is not for everyone!


“Competing at the Olympic Games takes a lot of preparation and having a positive wake up routine has really helped me to reach peak performance over the years and reach my full potential.  It’s an amazing feeling to have Great Britain’s support this summer, and now I can’t wait to get out there and compete with Team GB and help us get off to a great start in Rio.”


Louis’ bedroom features personal touches including his Rio de Janeiro guidebook and map, which will come in useful in August, and his Strictly Come Dancing costume from his winning routine on the show. With Union Jack bedding, and a red, blue and white theme throughout the house, Louis is supporting Team GB all the way to the Olympic Games


The public are being urged to share how they start the day right by using #GreatStarts which will enter them into an exclusive competition to win a pair of tickets to the Olympic Games. Kellogg’s Great Starts aims to encourage everyone to harness this knowledge in reaching their potential. Whether we aim to start our day simply feeling fresh, or whether we’re looking for that all important edge to become a next generation Olympian, Kellogg’s provides something for everyone.


Kellogg’s spokeswoman Louise Thompson-Davies said:


“We are proud to be an official sponsor of Team GB at the Rio 2016 Olympic Games this summer and who better than our ambassador Louis Smith to demonstrate his extraordinary morning routine? Louis has been sharing his tips on how to get a great start to your day and we’re delighted that he’s given Kellogg’s a fascinating insight into how he starts his day.”    


The Great Starts competition is open to anyone over 18 and you can enter by sharing tips, pictures and videos via Twitter, Instagram and Facebook on how you get off to a Great Start using the hashtag #GreatStarts.


Visit www.kelloggs.co.uk/greatstarts for further information and full terms and conditions.


For further information please contact Shaneil Patel at Taylor Herring PR – sp@taylorherring.com / 0208 206 5151


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