06 Jan, 2017


CORNFLAKE MAD HOUSE TO STAR IN NEW KELLOGG’S ADVERT

A LOCAL family-of-five have been selected to star in Kellogg’s latest TV advert to tell the nation how they eat their Corn Flakes.


Mum Jacqueline, who favours her Corn Flakes crunchy, said: “Being involved in the advert was fab – none of us had done anything like it before so it all felt very glamorous. “We all got to have our make-up done and it was very surreal having twenty-odd people in our kitchen. We kept having to reshoot, we went through so many boxes of Corn Flakes. “We can’t wait to see it on the television. We will all be huddled around the television for when it goes live.”
CORNFLAKE MAD HOUSE TO STAR IN NEW KELLOGG’S ADVERT

Stephen Woodruff and Jacqueline Butler, from Whitefield, Manchester, were handpicked for one of eight slots in the cereal giant’s latest ad after proving their family were Corn Flakes biggest fans.


Earlier this year Kellogg’s took to social media to ask the UK how they eat their perfect bowl of Corn Flakes, in the hunt for wacky, versatile recipes and cereal super fans.


The bubbly Woodruff siblings, Phoebe 23, Phillippa, 21, Madeleine, 14, and their parents were whittled down from hundreds of applicants in an intensive interview process and selected for their differing love of cornflakes.


Mum Jacqueline, who favours her Corn Flakes crunchy, said: “Being involved in the advert was fab – none of us had done anything like it before so it all felt very glamorous.


“We all got to have our make-up done and it was very surreal having twenty-odd people in our kitchen. We kept having to reshoot, we went through so many boxes of Corn Flakes.


“We can’t wait to see it on the television. We will all be huddled around the television for when it goes live.”


Last month, a film crew descended on the Woodruff home and captured the family having their usual breakfast arguing over the best ways to eat their favourite cereal.


Youngest in the family, Madeleine, who attends St Monica’s in Prestwich, liked to keep it simple when it came to Kellogg’s Corn Flakes simply adding cold milk – while her politics graduate sister was a little more creative adding raspberries, blackberries, and honey.


Jacqueline, who works for Royal Mail and has been with builder Stephen for 28 years, added:  “We are a really close family and we have a good laugh over the breakfast table so I hope that comes across in the advert.


“We were all disagreeing about how you should have your cornflakes, we are a Corn Flakes mad house.”


The ad campaign will feature a cast of eight real families and individuals, all genuine fans, talking about their ‘perfect bowl’ of Corn Flakes – and will debut on prime time TV on January 6th.


The decision to launch the nine month marketing campaign comes after a five year break in commercial advertising for the breakfast cereal.


A spokesperson from Kellogg’s, said: “We have seen a change in how people are eating cereal but also in what they are having for breakfast. Therefore we wanted to capture how our customers are eating Corn Flakes.


“After a long break from advertising, it is time for us to start talking about Corn Flakes again; our cast reminds people what they love about this iconic cereal.”


To join the conversation #MyPerfectBowl and tell us how you eat your Corn Flakes.


ENDS


Kellogg’s Corn Flakes Facts:


  • Launched in 1924, Kellogg’s Corn Flakes have a legacy for being a great start to the day.
  • The Corn Flakes mascot Cornelius Rooster made his debut on pack in the late 1950’s.
  • Kellogg’s Corn Flakes was the only cereal to be eaten aboard Apollo 11, the first lunar landing.
  • The cereal is produced at the Trafford Park factory in Manchester, which is also the largest Corn Flake factory in the world – the site produces 34 million kg of Corn Flakes per year.

For more information, please contact the Kellogg’s Press Office on 0161 869 5500 or email pressoffice@kellogg.com

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