07 Jan, 2017
BURY COUPLE NEW FACE OF KELLOGGS
A LOCAL couple have been selected to star in Kellogg’s latest TV advert to tell the nation how they eat their Corn Flakes.
Sales director Chris, 42, who favours his Corn Flakes with hot milk and honey, said: “I grew up eating Corn flakes, everyone in the family ate them it was big part of our breakfast. “When we heard about the opportunity to be in the advert, we were both really excited. We wanted to be part of the conversation and thought it would be really fun to do a film shoot in our home.”
Chris Hall and Mark Hearfield, from Bury, Manchester were handpicked for one of eight lucky slots in the cereal maker’s latest ad after proving they were Corn Flakes biggest fans.
Earlier this year Kellogg’s took to social media to ask the UK how they eat their perfect bowl of Corn Flakes, in the hunt for cereal super fans.
The couple, who have been together for 22 years, were whittled down from hundreds of applicants in an intensive interview process for passionately disagreeing on the best ways to eat corn.
Sales director Chris, 42, who favours his Corn Flakes with hot milk and honey, said: “I grew up eating Corn flakes, everyone in the family ate them it was big part of our breakfast.
“When we heard about the opportunity to be in the advert, we were both really excited. We wanted to be part of the conversation and thought it would be really fun to do a film shoot in our home.”
Last month, a film crew visited the pair’s home and took over their kitchen to shoot the ad - even their dog made a debut munching down their favourite bowl of “room temperature” Kellogg’s Corn Flakes.
Hairdresser Mark, 59, who also will only have his corn flakes at room temperature, added: “It was exciting for everyone involved, even our dog loved it. On the shoot day she kept muscling in on my Corn Flakes looking for five minutes of fame!
“We can’t wait to see it on the television, Chris can’t sleep he’s that excited. It was so much fun to be involved and we love the pictures that were shot for the campaign. At the end of the day, it’s not every day you get to be in a Kellogg’s advert.”
The ad campaign will feature a cast of eight real families and individuals, all genuine fans, talking about their ‘perfect bowl’ of Corn Flakes – and will debut on prime time TV on January 6th.
The decision to launch the nine month marketing campaign comes after a five year break in commercial advertising for the breakfast cereal.
A spokesperson from Kellogg’s, said: “We have seen a change in how people are eating cereal but also in what they are having for breakfast. Therefore we wanted to capture how our customers are eating Corn Flakes.
“After a long break from advertising, it is time for us to start talking about Corn Flakes again; our cast remind people what they love about this iconic cereal.”
To join the conversation #MyPerfectBowl and tell us how you eat your Corn Flakes.
Kellogg’s Corn Flakes Facts:
- Launched in 1924, Kellogg’s Corn Flakes have a legacy for being a great start to the day.
- The Corn Flakes mascot Cornelius Rooster made his debut on pack in the late 1950’s.
- Kellogg’s Corn Flakes was the only cereal to be eaten aboard Apollo 11, the first lunar landing.
- The cereal is produced at the Trafford Park factory in Manchester, which is also the largest Corn Flake factory in the world – the site produces 34 million kg of Corn Flakes per year.
For more information, please contact the Kellogg’s Press Office on 0161 869 5500 or email firstname.lastname@example.org