Breakfasts for Better Days

At Kellogg Company, we have a long history of investing in our communities. Our founder, W.K. Kellogg, was one of the great philanthropists of the 20th century, giving away virtually all of his wealth. More than a century later, his legacy of giving lives on with our new global social responsibility strategy focusing on hunger relief, particularly breakfast.

In 2013, we set a goal to provide 1 billion servings of cereal and snacks—more than half of which are breakfast—to people in need around the world by the end of 2016. We exceeded that goal and aim to take the initiative even further with new commitments which will take us to 2025.

More information can be found in our Corporate Responsibility report here

How Kellogg’s is helping in the UK

Kellogg’s is celebrating its 20th anniversary of supporting school breakfast clubs in the UK. During this time, Kellogg’s has provided 70 million breakfasts, trained 1,600 schools, and provided £3 million of investment so schools can provide the best start to the day for thousands of children.

The growth and success of these clubs is a testament to the benefits they bring including attendance, attainment, alleviating hunger and providing pre-school care.

We are proud of the role we’ve played and continue to play – by providing everything from cash grants to free bowls and food to enable more than 3000 Breakfast Clubs to open their doors to feed children in the morning.

breakfast club logo

Donating our food

Donating our food

Kellogg’s primary objective is to convert every kilo of grain we buy into food that we can sell. However, there are occasions when we have food that we cannot sell in the usual way.

Kellogg’s aims to give as much of this food as possible to food redistribution charities like FareShare.

Donating our time

Kellogg’s is committed to helping our employees get directly involved in Breakfasts for Better Days through volunteering.

Whether they’re creating food parcels at a food bank, reading to children at a Breakfast Club or serving breakfast at a project that provides food for people in need, we encourage our people to give something back to the local community.

Donating our time

Can everyone access affordable, nutritious food?

Kellogg’s has worked with The Social Market Foundation (SMF) to conduct research into deprived food deserts across England, Scotland and Wales. Kellogg’s has commissioned the first map of its kind, to illustrate its latest report: ‘Can everyone access affordable, nutritious food? A picture of Britain’s deprived food deserts.’ The findings show there are 1.2 million people are living in deprived food deserts – a low income area that has too few supermarkets or convenience stores selling food at an affordable price.

Kellogg’s has shared the deprived food desert map with government and has helped develop a pilot programme in its home Greater Manchester. Teaming up with food redistribution charity The Bread and Butter Thing it will address the issue of access to fresh, affordable food in the deprived food deserts in Greater Manchester.

Read the report to find out more and check out the interactive map to find the areas affected.