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The Special K range is made with natural grains and provides a source of added goodness or protein to empower your healthy choices every single day. Enjoy every cereal bowl or snack bite.

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The power of multigrain


The Special K Flake is made with three grains. Rice, wholewheat and barley.
Rolled, toasted and flaked.

No artificial colours, flavours or preservatives. The flake in all its glory, full of flavour and enriched with nutrients that matter to power you.

The truth is in the taste.

Simply delicious and that’s the truth. Enjoy the natural grains and the tasty flavours a Kellogg’s Special K breakfast has to offer. Because you know what? You can’t fake delicious.

Frequently asked questions

Are Special K cereals fortified with vitamins and minerals?
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We started fortifying our foods as we determined that fortified breakfast cereals play an important role in the diets of children and adults across Europe. We know that people who consume fortified breakfast cereals have improved micronutrients intake status.

Is Kellogg’s & Special K committed to reducing sugar in their cereals to improve people’s diets?
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Kellogg has an ongoing programme to improve its food and the choices we offer families. In recent years, we have seen sugar come down in some of our biggest brands including Special K. It’s important to realise the benefits offered by our foods too. For example, Special K is a source of fibre and 9 essential vitamins and minerals. Our teams are committed to learning and applying new technologies which help improve our foods, in line with our consumers expectations. We will continue this journey, providing people with more of what they want and need in our food, and less of what they don't.

Does the Special K range contain artificial flavours and colours?
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The Special K cereals and snacks range are free from artificial colours and flavours

Does Special K contain palm oil?
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Special K does not contain palm oil

Is Special K made from Genetically Modified Ingredients?
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All Kellogg food made and distributed by Kellogg in Europe does not contain ingredients derived from GMO.

Does Special K have traces of pesticides?
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As a company we strive to provide people with more of what they want and less of what they don’t want and we’re committed to sourcing our grain and raw material in a way that protects the planet and communities we operate in. So we constantly work with farmers in our Origins programme to find new ways of growing crops in a responsible way, and this includes looking at how to reduce the need to use pesticides.

If pushed on Glyphosate - Why do you use Roundup (glyphosate)?
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We monitor for glyphosate in the grains used in our breakfast cereals and snacks and all are within permitted EU limits.

What’s Kellogg’s record on animal welfare?
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As a socially responsible company, Kellogg has always been committed to responsible sourcing, including protecting animals. Even though we are a grain-based company and we use very few animal products in our foods, we embrace the important role we play in influencing responsible and sustainable behaviour throughout our supply chain.

How recyclable is the Special K packaging?
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Since 1906, the paperboard of Kellogg cereal boxes has been recycled and today, a lot of our food packaging comes from recycled content.

The outer cardboard of the Special K box is made from recycled materials and is recyclable however the inner liner bag is made from PE (polyethylene) and is only recyclable in specialist locations.

In 2018, Kellogg announced the expansion of its Global Sustainability Commitments to include a goal of working toward 100 percent reusable, recyclable or compostable packaging by the end of 2025.

Where is the soy protein from in Special K and is it GMO?
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The soy we’re using in this food is non-GMO. And as we’re a global company, we source our ingredients from variety of high quality suppliers across the global.

Why is Special K the “UK’s favourite cereal brand in its category”?
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The “UK’s favourite cereal brand in its category” claim relates to the sales volume of our Special K ® branded cereals versus other cereals in the category functional health breakfast cereal. To support this claim, IRI sales data were screened to identify the sales volume of products the chosen category in the past 52 weeks. The sales volume of all products sold under the brand Special K® is higher than the sales volume of all other brands individually in that category

Special K cereals contain ≥15% RI Vitamin D which contributes to the normal function of the immune system; ≥15% RI vitamins B3, B6 & B12 which contribute to normal energy-yielding metabolism and the reduction of tiredness and fatigue; as well as ≥15% RI iron which also contributes to the reduction of tiredness and fatigue.
Special K cereal bars (excluding Biscuit Moments & Special K Protein Bars) contain ≥15% RI vitamins B3, B6 & B9 which contribute to the reduction of tiredness and fatigue.
The Special K Protein range is a source of protein which contributes to the maintenance of muscle mass.
Enjoy as part of a varied and balanced diet and a healthy lifestyle.