Here at Kellogg’s we are active in supporting swimming and getting people into the pool. In 2009 we launched another three year partnership with British Swimming, to help thousands of families get active by swimming as a regular part of their lives.
We have a range of swim initiatives to help promote the sport across the UK.
Kellogg’s Swim Active: Our community project which aims to break down the barriers people may have that prevent them from participating in swimming.
The Kellogg’s ASA Awards Scheme: This scheme encourages children and young people to learn core swim skills and has rewarded more than 13 million children and adults with badges and certificates.
Kellogg’s Swimtastic Awards: Join us in celebrating some of the country’s most outstanding achievers in the pool. On this occasion we are not talking about international superstars, but our local heroes.
Kellogg’s & Swimming in Action
We’re supporting the Swim4Life initiative by encouraging more people to take the plunge through our Swim Active projects.