Swim 4 Life

As part of our ongoing dedication to Change4Life we have announced a three year, £3m partnership with the ASA to help thousands of people get active by swimming as a regular part of their lives.

The Kellogg’s / ASA Awards scheme

Since 1998 Kellogg’s has sponsored the most successful awards scheme in British sport. So far more than 9 million awards have been achieved by children and adults all over the UK.

Kellogg’s Swim Active

Over three years Kellogg’s Swim Active will enable more than 120,000 non-swimmers to get active in the pool by encouraging children and their families to swim regularly. This project has also attracted funding from the National Sports Foundation.

Team Kellogg’s

Kellogg’s is sponsoring 10 young swimmers, collectively known as Team Kellogg’s to ensure that they have the best chance of succeeding on the world stage. The sponsorship will help pay for travel and coaching as well as helping us to spread the word about the great health benefits of swimming. Kellogg’s is also providing swimming activities for employees and working with the Amateur Swimming Association on developing new swimming awards.

Amateur Swimming Association

Kellogg’s is also providing swimming activities for employees and working with the Amateur Swimming Association on developing new swimming awards.