In its annual review of the nutritional purchasing habits of the nation, the Kantar world food panel found that breakfast cereals account for only 3.7 per cent of the sugar purchased in the nation’s shopping baskets in 2010.
Kellogg’s offers a wide range of breakfast cereals with varying sugar contents, providing 3% - 14 % of the GDA for sugar. Breakfast cereals are also generally low in fat, saturated fat and provide a source of 6 B vitamins and iron.
Our highest sugar products such as Crunchy Nut Clusters Nutty contain 2 – 2.5 teaspoons of sugar per serving while lower sugar options such as Rice Krispies contain half a teaspoon of sugar per serving.
The average bowl of Frosties contains two teaspoons of sugar – less sugar than you’d find in glass of orange juice and less than many people add to their unsweetened cereals or tea.
Parents understand this because we give them the information they need, through our front of pack labelling, to make similar comparisons. That’s why millions of parents are happy to serve their children fortified cereals, such as Frosties and Rice Krispies, with milk for breakfast and they should continue to feel good about doing so.