The National Diet & Nutrition Survey shows that breakfast cereals only contribute 5% of salt intakes in the UK diet and are not therefore considered as a “category offender” for salt intakes.
All of Kellogg’s products carry clear Guideline Daily Amount (GDA) information on the front of packaging which is based on a typical serving. For our cereals, a serving ranges from between 30-40g depending upon volume and nutrient density. The GDAs serve to provide transparent nutritional information which allows our customers to make informed choices, at a glance and to understand how each of our products contributes to the overall balance of foods in their diet and that of their family.
Despite breakfast cereals making a low contribution to the nation’s salt intake (5%), at Kellogg’s we actively challenge the sodium content of our products. As a member of the trade body, the Association of Cereal Food Manufacturers (ACFM) we are have an active salt (as sodium salt) reduction programme in place and remain committed to reviewing the sodium salt levels in our breakfast cereals on an ongoing basis. In January 2007, ACFM members announced a significant 38% reduction in the salt[1] levels of the nation’s favourite breakfast cereals since 1998. Kellogg’s have made significant reductions in sodium in a broad range of breakfast cereal brands to date however this has to be conducted gradually and subject to consumer preference. In this vein, the FSA’s target of 0.3g of sodium/0.76g of salt per 100g (on average) by 2010 remains a challenging target for salt reduction in breakfast cereals but it is none the less a target we are working hard towards.