Guideline Daily Amount labeling

Guideline Daily Amount labeling

Why do we do GDAs?

Traffic light labels don’t enable consumers to make better and healthier choices, especially within the same categories.

 

For example, low fat cheese has the same traffic light label as high fat cheese and reduced salt baked beans have the same traffic light as standard baked beans even though they have 30 % less salt.

In the Food Information to Consumers (EU Labelling Directive), the European Commission has recommended GDAs as an effective ‘Front of Pack’ way to label a product.

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