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Balanced diet

Balanced diet

Nutrition is the cornerstone of our business and we are proud to have pioneered the provision of nutritional information.

Cartoon Characters

Cartoon Characters

Tony the Tiger first appeared on our cereals in the 1950s; Snap, Crackle & Pop appeared in the 30s and Coco the Monkey has been on our packaging for more than 20 years.

Guideline Daily Amount labeling

Guideline Daily Amount labeling

Why do we do GDAs?

Traffic light labels don’t enable consumers to make better and healthier choices, especially within the same categories.

GM

GM

None of Kellogg’s products across Europe are made using genetically modified ingredients.

Kellogg's and breakfast clubs

Kellogg's and breakfast clubs

Kellogg’s believe that every child deserves a good breakfast in the morning to get the best start to the day.

Kellogg's and swimming

Kellogg's and swimming

We’re currently in the middle of a three year, £3m partnership with the Amateur Swimming Association to help thousands of people get active by swimming as a regular part of their lives.

Salt levels in cereal

Salt levels in cereal

There is robust evidence which shows that breakfast cereals are not within the top category contributors to intakes of salt in the UK population.

Kellogg's and fibre

Kellogg's and fibre

A vital partner in health, a high fibre diet helps in shape management, reduces the risk of developing diabetes, heart disease and some cancers.

Sugar in breakfast cereals

Sugar in breakfast cereals

Sugar is a form of carbohydrate which is an important source of energy. As well as providing energy, sugar is a major contributor to the taste, texture and flavour and therefore the enjoyment of cereal.

Kellogg's and packaging

Kellogg's and packaging

When the first Corn Flake packet went into large scale production in the early 20th century it was made of recycle cardboard and the same is true today.

Portion sizes

Portion sizes

Portion sizes help you decide how much calories and nutrients you want to consume.

The importance of breakfast

The importance of breakfast

We believe breakfast is the most important meal of the day as it provides you with the engery, vitamins and minerals to fuel your day.

The Responsibility deal

The Responsibility deal

Last autumn, the Department of Health (DH) asked the food manufacturing industry to enter a partnership with NGOs, academics, food service providers and retailers – The Responsibility Deal.

Animal Testing

Animal Testing

The Kellogg Company does not commission any research involving animal testing.

Fortification

Fortification

Kellogg’s has fortified its cereals with vitamins and minerals for over 50 years and with Folic Acid for almost 30 years.

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Official Press Office of Kellogg Marketing and Sales Company (UK) Limited, Registered Office: The Kellogg Building, Talbot Road, Manchester M16 0PU, Registered in England No. 3237431