Kelloggs Press Office Our Views RSS Feed

Balanced diet

Nutrition is the cornerstone of our business and we are proud to have pioneered the provision of nutritional information.

Cartoon Characters

Tony the Tiger first appeared on our cereals in the 1950s; Snap, Crackle & Pop appeared in the 30s and Coco the Monkey has been on our packaging for more than 20 years.

Guideline Daily Amount labeling

Why do we do GDAs?

Traffic light labels don’t enable consumers to make better and healthier choices, especially within the same categories.

GM

None of Kellogg’s products across Europe are made using genetically modified ingredients.

Kellogg's and breakfast clubs

Kellogg’s has been working with a community learning charity called ContinYou since 1998 to promote the benefits of breakfast clubs in schools and other community settings.

Kellogg's and swimming

Kellogg’s has promoted and supported swimming in the UK since 1996 with a ‘grass roots to gold medals’ partnership with the asa, the national governing body for swimming.

Salt levels in cereal

There is robust evidence which shows that breakfast cereals are not within the top category contributors to intakes of salt in the UK population.

Kellogg's and fibre

A vital partner in health, a high fibre diet helps in shape management, reduces the risk of developing diabetes, heart disease and some cancers.

Sugar in breakfast cereals

Sugar is a form of carbohydrate which is an important source of energy. As well as providing energy, sugar is a major contributor to the taste, texture and flavour and therefore the enjoyment of cereal.

Kellogg's and packaging

When the first Corn Flake packet went into large scale production in the early 20th century it was made of recycle cardboard and the same is true today.

Portion sizes

Portion sizes help you decide how much calories and nutrients you want to consume.

The importance of breakfast

We believe breakfast is the most important meal of the day as it provides you with the engery, vitamins and minerals to fuel your day.