MEN, CHARDONNAY, CHANEL? NO IT’S CHOCOLATE THAT MELTS WOMEN’S HEARTS

24/05/2010 00:00:00

MEN, CHARDONNAY, CHANEL? NO IT’S CHOCOLATE THAT MELTS WOMEN’S HEARTS

WOMEN think about it all the time, enjoy it most after a bad day and would choose it over any other pleasure in life – chocolate that is.

Chocoholic British ladies would rather give up sex, wine and cosmetics than say goodbye to their sweet treats, according to new research.

The research* by cereal bar Fibre Plus has revealed that over 20 pc women in the UK say they would kiss goodbye to their sex lives before their chocolate fix and over a quarter would give up their chardonnay and Chanel.

In fact according to the report it seems women have a one track mind for chocolate as 30 pc confessed they thought about their treat most during the day, compared to just 18pc who said they think about sex**.

A bad day at work is the main reason women turn to chocolate for comfort with over half of all women admitting this is when they indulge the most while a third do so after an argument with their partner.

The research shows chocolate is women’s ultimate guilty pleasure with 2.3m women admitting they eat it more than 3 times a day however 70 % of women said they felt guilty for eating chocolate, with health, weight and dirty looks from their partner the top reasons for guilt.

Women also use chocolate as a reward with 41pc saying they treat themselves after eating healthily all day and 20 pc after exercising.

While 40pc of women say chocolate is the only thing that cheers them up.

Sally Tribe from Fibre Plus said: “Our research shows women’s powerful relationship with chocolate – with many admitting they would even choose it over sex. They turn to chocolate when they need comfort, a reward and just to cheer themselves up. However the research also reveals women have a love/ hate relationship with their favourite treat because they feel guilty about indulging in something that doesn’t give them any benefit other than pleasure.”

* The research was undertaken by Opinions Matter with a sample of 2048 women and 655 men,

** In comparison to men, 56% of whom think about sex most and just 11% think about chocolate most

Notes to editors:

For further information please contact Louise Davies/ Alison Last in the Kellogg’s Press Office on 0161 869 5500 or e-mail: pressoffice@kellogg.com

About Fibre Plus:

Fibre Plus is a deliciously chocolately new cereal bar from Kellogg’s which also provides 20 pc of your daily fibre needs. The bars offer a new way to really satisfy your chocolate cravings. They are available in Milk Chocolate ( 111 calories) and Dark Chocolate and Almond varieties (116 calories) from all major supermarkets.

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MEN, CHARDONNAY, CHANEL? NO IT’S CHOCOLATE THAT MELTS WOMEN’S HEARTS