England team will be cereal thrillers in South Africa

04/06/2010 00:00:00

- Stars demand their favourite cereals be jetted out for the World Cup

England Stars Wayne Rooney and Frank Lampard have both requested their favourite packs of cereal join them on the plane to South Africa.

But cereal giant Kellogg’s is going one-step further and creating 23 unique packets of personalised cereal for each member of the England squad.

The Manchester-based company – which makes Coco Pops less than a mile from Manchester United’s Old Trafford stadium – has created one-off packs that will be sent to the England team hotel in South Africa.

After Wayne Rooney’s revelation that his secret pre-match ritual is a bowl of Coco Pops, Frank Lampard has revealed he too snacks on a bowl of cereal before taking to the pitch.

And with both players having had such successful seasons for their club teams, Fabio Capello is likely to offer the cereal packs a window seat if it keeps the boys happy!

Wayne Rooney will be able to feast on his very own box of Kai Kai Pops, while Frank Lampard will see himself replace Sir Chris Hoy on a personalised box of ‘Lamp Flakes’.

Other packs include:

Ashley Cole – Cole Cole Pops

Rio Ferdinand – Ri-o-cicles

Emile Heskey – Rice Heskeys

Gareth Barry – Special K Red Barry’s

John Terry – Special J-T

Peter Crouch – Crunchy Nut Crouch

Liverpool midfielder Steven Gerrard will play the role of Tony the Tiger on his very own pack of Frosties growling the line – They’re Gerr-rrr-ards!

Teammate Glen Johnson will be munching on a pack of Kellogg’s Just Right-Back and fittingly Ledley King will be sent a box of Rice Kingies in the hope that his infamous dodgy knees don’t go Snap, Crackle or Pop!

A spokesperson for Kellogg’s said: “If it works for Wayne and Frank, why not for the rest of the squad? Anything we can do to give the boys that extra lift as they go into the World Cup is worth giving a go. Hopefully they’re own personalised cereals will give them a little taste of home.”

-ENDS-

Get a result down the breakfast aisle with Kellogg’s Feast of Football promotion

07/05/2010 00:00:00

Kellogg’s new on-pack promotion will help retailers score a sales goal this spring by offering shoppers outstanding value for money during the 2010 FIFA World Cup.

The Kellogg’s Feast of Football promotion will run from April until July 2010 and will ensure retailers capitalise on the football fever that will sweep the nation before, during and after the world’s biggest football tournament.

The promotion will drive repeat purchase with unique pack codes redeemable for superb football related prizes including World Cup ringtones, free 5-a-side football pitches, replica shirts, soccer school lessons, football training equipment and more.

Feast of Football will run across a strong line-up of Kellogg’s brands all of which are enjoying strong growth performance. Kellogg’s Crunchy Nut, which grew 27% in sales value in 2009 and continues to challenge Kellogg’s Special K and Weetabix for the number one best selling cereal spot, will lead the promotion.

Kellogg’s Corn Flakes and Kellogg’s Frosties, which both grew 6% and 13% respectively in sales value in 2009, will also run the Feast of Football promotion alongside Crunchy Nut and its variants – Crunchy Nut Clusters and Crunchy Nut Bites.

Crunchy Nut Clusters enjoyed a fantastic year in 2009, growing 38% in sales value and increasing its share of the market to 1.6% whilst after only 15 months in the market, Crunchy Nut Bites now holds a value share of 0.7%.

Promotions manager at Kellogg’s, Debbie Thomas, believes the superb value for money available to shoppers with the Feast of Football promotion plus the popularity of the brands will drive sales.

“Whether we like it or not, football is going to be well and truly on the national agenda this year”, said Debbie. “With the Feast of Football promotion, shoppers can really get into the spirit of things by getting hold of some fantastic football related prizes for a fraction of the usual retail price. There really are some great savings to be enjoyed.”

Kellogg’s has also considered those shoppers not caught up in football fever by offering equally excellent value prizes not related to the World Cup. Magazine subscriptions, spa treatments and gym memberships will be available to those that don’t care about penalties, red cards and the off-side rule.

“Not everyone wants to feel overwhelmed by the World Cup,” added Debbie. “The Feast of Football promotion offers all shoppers a great deal when it comes to added value whether they are a football fan or not.”

POS displays will be available to all retailers and can be ordered free through Kellogg’s careline on 0800 626 066.

-ENDS-

Kelloggs RSS Feed - Kellogg's Feast of Football

England team will be cereal thrillers in South Africa

Get a result down the breakfast aisle with Kellogg’s Feast of Football promotion