Kellogg's response to Which? Going Against the Grain report

29/04/2009 00:00:00

Today Which? issued a report about breakfast cereals in the UK. Here’s what we think.

“Which? say reports like this are part of their drive to curb obesity yet they demonise breakfast cereals that, with milk, have around 170 calories and contain less sugar than a slice of buttered toast and jam or a cup of sweetened tea or coffee.

"Whilst this grabs headlines and sells magazines it shouldn’t be confused with sound scientific research that consistently shows that people who eat breakfast cereals, regardless of sugar content, are slimmer than those who don’t. One in five of us skip breakfast so cereals should be seen as part of the solution and not the cause of the obesity epidemic we now face.”

ENDS

Click on the Kellogg's icon on the right to listen to Rachel Fellows put our point of view across on BBC 5 Live's breakfast programme.

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Kellogg's response to Which? Going Against the Grain report