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Kellogg's launches Feast of Football promotion

30/03/2010 00:00:00

FREE Football Prizes with Kellogg’s

Kellogg’s is launching a new on-pack football promotion this spring offering shoppers outstanding value for money in the build up to this summers football frenzy.

The Kellogg’s Feast of Football promotion will run from April until July 2010 and will feature on packs of Kellogg’s Crunchy Nut, Crunchy Nut Bites, Crunchy Nut Clusters, Crunchy Nut Nutty, Kellogg’s Corn Flakes, and Kellogg’s Frosties.

Shoppers will find a unique code inside participating packs that can be entered online in exchange for points. With loads of different prizes available, the more points shoppers collect the higher value prize that they can claim.

Prizes range from football ringtones, free 5-a-side football pitches and discount replica shirts, to soccer school lessons, discount football training equipment and text alerts.

Kellogg’s has also considered those shoppers not caught up in football fever by offering equally excellent value offers not related to football. Magazine subscriptions, discount on pampering sessions and gym passes will be available to those that don’t care about penalties, red cards and the off-side rule.

The following table shows the points value of the codes from the various participating packs of cereal:

Corn Flakes 375g	1 point
Corn Flakes 500g	1 point
Corn Flakes 500g	1 point
Corn Flakes 750g	2 points
Corn Flakes 1kg	2 points
Crunchy Nut 375g	1 point
Crunchy Nut 500g	1 point
Crunchy Nut 1kg	2 points
Frosties 500g	1 point
Frosties 750g	2 points
Frosties 1kg	2 points
Crunchy Nut Nutty 375g	1 point
Crunchy Nut Bites 400g	1 point
Crunchy Nut Bites 625g	2 points
CN Clusters Chocolate 500g	1 point
CN Clusters Honey 500g	1 point
CN Clusters Honey 700g	2 points
CN Clusters Chocolate 700g	2 points

These points can be accrued and redeemed for the following offers:

1 point:

Enter a free prize draw to win one of fifty Sky+HD packages

One day free gym pass at Fitness First

Free football ringtones and wallpapers

2 points:

15% off replica football shirts/products at kitbag.com

Discount on annual magazine subscriptions

40% off football equipment at acasports.co.uk

Free football text alerts

Five day free gym pass at Fitness First

3 points:

Three free football lessons with Premier Sport

Free hair or beauty pampering session

4 points:

Three free coaching sessions with Premier Sport

6 points:

Free 1-hour 5-a-side football pitch hire with Powerleague

8 points:

One month free gym pass at Fitness First

Participation in this promotion does require internet access and some prizes may require access to a printer.

-ENDS-

Crunchy Nut gets ludicrously tastier with new Crunchy Nut Bites

28/01/2009 10:20:53

Crunchy Nut Bites is a new format of cereal that combines the chewiness of caramel with the crunch of baked cereal and nuts.

The launch will be supported by a £2m TV advertising campaign courtesy of JWT London which will begin in November and will also be supported with product sampling across stores in the Midlands and East Anglia in December.

Said Brand Manager Stephen Duggan: "We're always looking to increase our share in the taste category by expanding the Crunchy Nut portfolio with new and original innovations. Bites certainly fits the bill in that it tastes great and using caramel as a main ingredient produces a crunchy and chewy texture which is a first for the category."

The unique size and shape of Crunchy Nut Bites meant that Kellogg's had to invest significantly in introducing new technology and food manufacturing equipment in order to produce the cereal.

The Crunchy Nut brand is valued at £76 million and boasts a 6% value share of the overall breakfast cereals category. Previous launches under the brand have included Crunchy Nut Clusters and Crunchy Nut Nutty.

Crunchy Nut Bites will have an RRP of £2.59. For sales enquiries please call 0870 240 2393.

ENDS

Crunchy Nut scores in most watched ad stakes

10/09/2008 00:00:00

The latest advertising campaign from Kellogg's Crunchy Nut has come top in a poll of the Most Watched TV Adverts published today (10 September) by Marketing Magazine.

Crunchy Nut beat off 20 star brands like Danone Activia, Argos, Orange and Huggies to clinch the top spot, with 64 per cent of those surveyed ranking the Kellogg's brand ad the most memorable.

The new 30 second advert is currently being aired on all major terrestrial and satellite commercial TV stations.

Copy features a twist on the modern day hoodie and includes a woman eating a portion of Crunchy Nut with milk out of the hoodie of a teenager.

Backed by a £2million media spend, the latest TV activity is part of a tightening of the Crunchy Nut brand positioning to emphasise the irresistible tasty aspect of the food.

Kellogg's was the only company to score two spots in the advertising rankings from this influential marketing title.

Not only did it clinch top place with its Crunch Nut campaign but Kellogg's recent Wake Up to Breakfast TV advert, featuring Olympic champ Dame Kelly Holmes, scored fifth.

ENDS

Marketing Adwatch research was conducted from 28 August - 1 September 2008 by TNS as part of its twice-weekly OnLinkBus omnibus among 1000 adults 16-64.

New Irresistible Tasty brand campaign for Crunchy Nut

26/08/2008 00:00:00

Kellogg's has taken the wrapper off a new £2 million campaign to support is Crunchy Nut brand.
The cereal, voted the top cereal of all time by consumers in 2007, has seen its positioning tightened up by the team at Kellogg's to emphasise the irresistible tasty aspect of the food.

The positioning will be brought to life through a series of new TV adverts from creative agency JWT. These show how, fuelled by the irresistible taste of Crunchy Nut, people will happily suspend socially acceptable adult behaviour just to have some of the product.

JWT's first 30 second advert includes a twist on the modern day hoodie and features a woman eating a portion of Crunchy Nut with milk out of the hoodie of a teenager.

Explaining the thinking behind the new campaign, Crunchy Nut brand manager, Sarah Cumming, said: "Our objective with this campaign is to take the brand back to what consumers tell us motivates them to purchase our food - the great taste.

"But, as people have come to expect from Crunchy Nut, we will tell our story with a slight Crunchy Nut twist."

Kellogg's new Crunchy Nut TV campaign runs in two three week burst starting in early August and concluding the end of September.

Crunchy Nut first appeared on British supermarket shelves in 1980. Today the brand is worth over £70 million and has a number of variants including its famous Crunchy Nut Original and Crunchy Nut Clusters.

ENDS