Kelloggs RSS Feed - Adopt a Monkey

Heartbeat's good cop leaves the Yorkshire Dales to save monkeys in Malawi

12/02/2009 12:12:55

As production of ITV’s acclaimed drama Heartbeat is suspended, Joe Mcfadden, the show’s star, is putting his energy into a new campaign for Kellogg’s and wildlife charity Born Free to help save orphaned and threatened monkeys in Malawi. Joe has previously appeared in a raft of TV dramas including Sparkhouse, The Trouble with Men and Women and Sex, Chips & Rock N' Roll.

From January to March 2009, cereal lovers have the chance to directly help these primates and are able to ‘Adopt a Monkey’ by collecting three special packs of Kellogg’s cereal. Each adoption will last six months and will help Born Free rescue and rehabilitate monkeys and return them to the wild.

By visiting www.adoptamonkey.co.uk, people will be able to choose which monkey to adopt from around 40 vervets and baboons, all with their own incredible stories. They will be able to track their monkey’s progress, download a free adoption certificate and picture, along with an exlusive offer of a set of stickers from Snapfish by HP.

McFadden said: "I’m delighted to be supporting Born Free and Kellogg’s in this fantastic campaign that will help raise funds and awareness for orphaned monkeys in Malawi. Many of the animals rescued are clinging to life and the life changing work that takes place for animals at this centre is incredible.”

The promotion is centred around the work of the Lilongwe Wildlife Centre (LWC), a wild animal sanctuary that is based in Lilongwe, the capital of Malawi and supported by Born Free. The project’s main aim is to provide a rescue facility for wild animals that are rescued or confiscated from private ownership and trade within Malawi. It also provides a facility for injured wild animals to recuperate. Where possible, the animals once rehabilitated and ready, are either returned to the wild or to the Centre’s Wilderness zone. Those that cannot be released will be cared for the rest of their lives at the Centre.

To find out more about how Kellogg’s is helping Born Free please visit www.adoptamonkey.co.uk and www.kelloggcompany.com

Kellogg's gets up to monkey business with wildlife charity Born Free

05/01/2009 00:00:00

Cereal lovers can now help orphaned monkeys in Malawi simply by eating their favourite breakfast. www.bornfree.org born free

Kellogg's and wildlife charity Born Free have teamed up on a new campaign to help save orphaned and threatened primates in the African country.

From January to March 2009, shoppers have the chance to directly help these animals and are able to ‘Adopt a Monkey' by collecting three special packs of Kellogg's cereal. Each adoption will last six months and will help Born Free rescue and rehabilitate monkeys and return them to the wild.

By visiting http://www.adoptamonkey.co.uk/, people will be able to choose which monkey to adopt from around 40 vervets and baboons, all with their own incredible stories. They will also be able to download a free adoption pack consisting of an adoption certificate, their monkey's story and a picture, along with an exclusive offer of a set of stickers from Snapfish by HP.

The promotion is centred around the work of the Lilongwe Wildlife Centre (LWC), a wild animal sanctuary that is based in Lilongwe, the capital of Malawi and supported by Born Free. The project's main aim is to provide a facility for wild animals that are rescued or confiscated from private ownership and the bush meat trade within Malawi. It also provides a facility for injured wild animals to recuperate. Where possible the animals, once rehabilitated and ready, are either returned to the wild or to the Centre's Wilderness zone. Those that cannot be released will be cared for the rest of their lives at the Centre.

‘Bump' a baby vervet monkey, was discovered early this year in a terrible condition when tragically his mother had been run over and left at the side of the road. A very young Bump was still clinging to her when one of the LWC animal carers happened to drive past and notice him.

Monkey business to drive sales

01/12/2008 00:00:00

Kellogg's is looking to the monkeys of Malawi to drive sales in 2009 as it takes the wrapper off its first added value consumer promotion for the New Year, delivered in partnership with wildlife charity Born Free.

Following the success of ‘Win a Day as a Zookeeper' earlier this year, Kellogg's is launching another wildlife campaign called ‘Adopt A Monkey' in January. The promotion will appear in-store on more than 22 million boxes of its children and family brands.

By collecting three special packs of Kellogg's cereals, shoppers will be able to claim a free six month adoption to help save orphaned and threatened primates at the Lilongwe wildlife sanctuary in Malawi.

A dedicated microsite, http://www.adoptamonkey.co.uk/, will enable shoppers to track their adopted monkey's progress. They will also be able to download a free adoption pack consisting of an adoption certificate, their monkey's story and a picture, along with an exclusive offer of a set of stickers from Snapfish by HP.

Said Sam Blunt, head of Kellogg's consumer promotions: "In the current climate, Adopt a Monkey offers great value for the consumer as each adoption is worth £12. What's more, we know this kind of charity promotion really appeals to mum as it's helping fund a very good cause.

"The Adopt a Monkey concept scored top in consumer testing and follows the hugely popular zookeeper promotion which has had around 250,000 2 for 1 zoo ticket redemptions as well as 100,000 entries into the Win a day as a zookeeper competition."

Kellogg's will be supporting the promotion with in-store, PR and online activity.

Born Free, which counts the likes of Joanna Lumley and Rachel Hunter as celebrity supporters, can trace its routes back to the 1960s classic wildlife film of the same name about the plight of lions in Kenya.

Commenting on the partnership, Anne Tudor, marketing director from Born Free, said: "It's fantastic to be working with such a trusted and well-known brand as Kellogg's. Our space on-pack and online will enable us to take our message to a wide audience and the adoption programme in Malawi will get a significant boost in funding thanks to this fantastic tie up."