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England team will be cereal thrillers in South Africa

04/06/2010 00:00:00

- Stars demand their favourite cereals be jetted out for the World Cup

England Stars Wayne Rooney and Frank Lampard have both requested their favourite packs of cereal join them on the plane to South Africa.

But cereal giant Kellogg’s is going one-step further and creating 23 unique packets of personalised cereal for each member of the England squad.

The Manchester-based company – which makes Coco Pops less than a mile from Manchester United’s Old Trafford stadium – has created one-off packs that will be sent to the England team hotel in South Africa.

After Wayne Rooney’s revelation that his secret pre-match ritual is a bowl of Coco Pops, Frank Lampard has revealed he too snacks on a bowl of cereal before taking to the pitch.

And with both players having had such successful seasons for their club teams, Fabio Capello is likely to offer the cereal packs a window seat if it keeps the boys happy!

Wayne Rooney will be able to feast on his very own box of Kai Kai Pops, while Frank Lampard will see himself replace Sir Chris Hoy on a personalised box of ‘Lamp Flakes’.

Other packs include:

Ashley Cole – Cole Cole Pops

Rio Ferdinand – Ri-o-cicles

Emile Heskey – Rice Heskeys

Gareth Barry – Special K Red Barry’s

John Terry – Special J-T

Peter Crouch – Crunchy Nut Crouch

Liverpool midfielder Steven Gerrard will play the role of Tony the Tiger on his very own pack of Frosties growling the line – They’re Gerr-rrr-ards!

Teammate Glen Johnson will be munching on a pack of Kellogg’s Just Right-Back and fittingly Ledley King will be sent a box of Rice Kingies in the hope that his infamous dodgy knees don’t go Snap, Crackle or Pop!

A spokesperson for Kellogg’s said: “If it works for Wayne and Frank, why not for the rest of the squad? Anything we can do to give the boys that extra lift as they go into the World Cup is worth giving a go. Hopefully they’re own personalised cereals will give them a little taste of home.”

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MEN, CHARDONNAY, CHANEL? NO IT’S CHOCOLATE THAT MELTS WOMEN’S HEARTS

24/05/2010 00:00:00

MEN, CHARDONNAY, CHANEL? NO IT’S CHOCOLATE THAT MELTS WOMEN’S HEARTS

WOMEN think about it all the time, enjoy it most after a bad day and would choose it over any other pleasure in life – chocolate that is.

Chocoholic British ladies would rather give up sex, wine and cosmetics than say goodbye to their sweet treats, according to new research.

The research* by cereal bar Fibre Plus has revealed that over 20 pc women in the UK say they would kiss goodbye to their sex lives before their chocolate fix and over a quarter would give up their chardonnay and Chanel.

In fact according to the report it seems women have a one track mind for chocolate as 30 pc confessed they thought about their treat most during the day, compared to just 18pc who said they think about sex**.

A bad day at work is the main reason women turn to chocolate for comfort with over half of all women admitting this is when they indulge the most while a third do so after an argument with their partner.

The research shows chocolate is women’s ultimate guilty pleasure with 2.3m women admitting they eat it more than 3 times a day however 70 % of women said they felt guilty for eating chocolate, with health, weight and dirty looks from their partner the top reasons for guilt.

Women also use chocolate as a reward with 41pc saying they treat themselves after eating healthily all day and 20 pc after exercising.

While 40pc of women say chocolate is the only thing that cheers them up.

Sally Tribe from Fibre Plus said: “Our research shows women’s powerful relationship with chocolate – with many admitting they would even choose it over sex. They turn to chocolate when they need comfort, a reward and just to cheer themselves up. However the research also reveals women have a love/ hate relationship with their favourite treat because they feel guilty about indulging in something that doesn’t give them any benefit other than pleasure.”

* The research was undertaken by Opinions Matter with a sample of 2048 women and 655 men,

** In comparison to men, 56% of whom think about sex most and just 11% think about chocolate most

Notes to editors:

For further information please contact Louise Davies/ Alison Last in the Kellogg’s Press Office on 0161 869 5500 or e-mail: pressoffice@kellogg.com

About Fibre Plus:

Fibre Plus is a deliciously chocolately new cereal bar from Kellogg’s which also provides 20 pc of your daily fibre needs. The bars offer a new way to really satisfy your chocolate cravings. They are available in Milk Chocolate ( 111 calories) and Dark Chocolate and Almond varieties (116 calories) from all major supermarkets.

Get a result down the breakfast aisle with Kellogg’s Feast of Football promotion

07/05/2010 00:00:00

Kellogg’s new on-pack promotion will help retailers score a sales goal this spring by offering shoppers outstanding value for money during the 2010 FIFA World Cup.

The Kellogg’s Feast of Football promotion will run from April until July 2010 and will ensure retailers capitalise on the football fever that will sweep the nation before, during and after the world’s biggest football tournament.

The promotion will drive repeat purchase with unique pack codes redeemable for superb football related prizes including World Cup ringtones, free 5-a-side football pitches, replica shirts, soccer school lessons, football training equipment and more.

Feast of Football will run across a strong line-up of Kellogg’s brands all of which are enjoying strong growth performance. Kellogg’s Crunchy Nut, which grew 27% in sales value in 2009 and continues to challenge Kellogg’s Special K and Weetabix for the number one best selling cereal spot, will lead the promotion.

Kellogg’s Corn Flakes and Kellogg’s Frosties, which both grew 6% and 13% respectively in sales value in 2009, will also run the Feast of Football promotion alongside Crunchy Nut and its variants – Crunchy Nut Clusters and Crunchy Nut Bites.

Crunchy Nut Clusters enjoyed a fantastic year in 2009, growing 38% in sales value and increasing its share of the market to 1.6% whilst after only 15 months in the market, Crunchy Nut Bites now holds a value share of 0.7%.

Promotions manager at Kellogg’s, Debbie Thomas, believes the superb value for money available to shoppers with the Feast of Football promotion plus the popularity of the brands will drive sales.

“Whether we like it or not, football is going to be well and truly on the national agenda this year”, said Debbie. “With the Feast of Football promotion, shoppers can really get into the spirit of things by getting hold of some fantastic football related prizes for a fraction of the usual retail price. There really are some great savings to be enjoyed.”

Kellogg’s has also considered those shoppers not caught up in football fever by offering equally excellent value prizes not related to the World Cup. Magazine subscriptions, spa treatments and gym memberships will be available to those that don’t care about penalties, red cards and the off-side rule.

“Not everyone wants to feel overwhelmed by the World Cup,” added Debbie. “The Feast of Football promotion offers all shoppers a great deal when it comes to added value whether they are a football fan or not.”

POS displays will be available to all retailers and can be ordered free through Kellogg’s careline on 0800 626 066.

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Kellogg's launches Feast of Football promotion

30/03/2010 00:00:00

FREE Football Prizes with Kellogg’s

Kellogg’s is launching a new on-pack football promotion this spring offering shoppers outstanding value for money in the build up to this summers football frenzy.

The Kellogg’s Feast of Football promotion will run from April until July 2010 and will feature on packs of Kellogg’s Crunchy Nut, Crunchy Nut Bites, Crunchy Nut Clusters, Crunchy Nut Nutty, Kellogg’s Corn Flakes, and Kellogg’s Frosties.

Shoppers will find a unique code inside participating packs that can be entered online in exchange for points. With loads of different prizes available, the more points shoppers collect the higher value prize that they can claim.

Prizes range from football ringtones, free 5-a-side football pitches and discount replica shirts, to soccer school lessons, discount football training equipment and text alerts.

Kellogg’s has also considered those shoppers not caught up in football fever by offering equally excellent value offers not related to football. Magazine subscriptions, discount on pampering sessions and gym passes will be available to those that don’t care about penalties, red cards and the off-side rule.

The following table shows the points value of the codes from the various participating packs of cereal:

Corn Flakes 375g	1 point
Corn Flakes 500g	1 point
Corn Flakes 500g	1 point
Corn Flakes 750g	2 points
Corn Flakes 1kg	2 points
Crunchy Nut 375g	1 point
Crunchy Nut 500g	1 point
Crunchy Nut 1kg	2 points
Frosties 500g	1 point
Frosties 750g	2 points
Frosties 1kg	2 points
Crunchy Nut Nutty 375g	1 point
Crunchy Nut Bites 400g	1 point
Crunchy Nut Bites 625g	2 points
CN Clusters Chocolate 500g	1 point
CN Clusters Honey 500g	1 point
CN Clusters Honey 700g	2 points
CN Clusters Chocolate 700g	2 points

These points can be accrued and redeemed for the following offers:

1 point:

Enter a free prize draw to win one of fifty Sky+HD packages

One day free gym pass at Fitness First

Free football ringtones and wallpapers

2 points:

15% off replica football shirts/products at kitbag.com

Discount on annual magazine subscriptions

40% off football equipment at acasports.co.uk

Free football text alerts

Five day free gym pass at Fitness First

3 points:

Three free football lessons with Premier Sport

Free hair or beauty pampering session

4 points:

Three free coaching sessions with Premier Sport

6 points:

Free 1-hour 5-a-side football pitch hire with Powerleague

8 points:

One month free gym pass at Fitness First

Participation in this promotion does require internet access and some prizes may require access to a printer.

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Win a Square-licious holiday with Rice Krispies Squares

30/03/2010 00:00:00

KELLOGG’S NEW ON-PACK PROMOTION OFFERS MORE THAN A SQUARE DEAL

Kellogg’s will drive impulse sales for Rice Krispies Squares from April to July 2010 by offering shoppers an exciting on-pack promotion across all of the Rice Krispies Squares variants – Chewy Marshmallow, Totally Chocolatey and Caramel Choc.

A simple text and win mechanic will offer shoppers the opportunity to win the holiday of their dreams. There are 10 to be won worth up to £2,500 each plus 100,000 x 45p off Rice Krispies Squares single bars vouchers.

The growth of Kellogg’s Rice Krispies Squares over the last 18 months has been unprecedented with the brand outperforming many of the confectionary category’s biggest players in 2009.

On-pack promotions of this nature are synonymous with established confectionary brands and Kellogg’s believes the Win a Square-licious Holiday promotion will help the brand continue to surpass its confectionary counterparts.

Mike Taylor, sales director at Kellogg’s said: “Consumers see Rice Krispies Squares as a lighter confectionary product and not as a cereal bar. When it is stocked with other confectionary brands the results speak for themselves.”

In fact, insight from Kellogg’s shows that sales of Rice Krispies Squares increase by over 100% when it is stocked with other confectionary brands.

Rice Krispies Squares is the fastest growing cereal based snack brand in the UK with a sales value in excess of £34m. The Rice Krispies Squares brand has grown over 69% in the last 12 months.

The single bars alone are now worth £12.1m having grown by 76%. To put it into context, a Rice Krispies Squares bar is sold every 2 seconds in the UK and over 3.3m UK households are buying Rice Krispies Squares regularly. With brand performance like that, it’s easy to understand why the confectionary category has grown despite the economic climate.

In 2010 Kellogg’s will be providing in-store point of sale displays to help grab shoppers attention and will invest £5m in a heavy weight TV, outdoor and digital advertising campaign as well as the Win a Square-licious Holiday promotional website.

“Added value remains very much on the radar of shoppers. We’re giving away 10 fantastic holidays to help us stand out from the crowd and make sure our shoppers are getting a little bit extra the next time they pick up a Rice Krispies Square.” Added Mike.

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M&S links up with Kellogg's to sell the 'Special K red dress'

30/03/2010 00:00:00

Marks & Spencer has signed a deal with cereal giant Kellogg’s to create the first ever Special K red dress to go on sale to the general public.

The dress will be available in M&S stores and online from the end of March and is a unique agreement for both UK brands.

Special K, which is the largest cereal brand in the UK with sales of 120m, is famous for its iconic advertising featuring the “Special K girl” dressed in red.

The venture into fashion by Special K, which celebrated its 50^th anniversary last year, is a commercial first for the brand which is targeted at shape watching women.

Greg Peterson, managing director, Kellogg’s UK Marketing & Sales, explained: “Special K consumers have been asking us for years where they can buy the dresses featured in our advertising and this partnership with M&S has given us the opportunity to finally be able to offer women the chance to do so.

“The marriage between Special K and fashion is a natural fit – linking up with M&S has given both brands a unique commercial opportunity to joins forces to meet the needs of both our consumers.”

M&S announced in November last year that it was to roll out plans to stock branded FMCG goods at its stores nationwide– including Kellogg’s Special K.

A spokesperson from M&S said: “The M&S red dress is an extremely versatile summer essential which can be dressed up or down and is sure to flatter any figure. The Special K dress has become a fashion icon in its own right so we are proud to be the first retailer to offer this famous dress to customers."

The Special K red dress at M&S is featured on pack and is worn by the Special K girl in the cereal’s latest £3m “Love Your Summer Shape” advertising campaign. It is priced at £19.50 and will be available at selected stores throughout the UK and online.

Visit www.myspecialk.co.uk for more details.

Kellogg’s gives its Nutri-grain portfolio a facelift to create two distinct brands

28/10/2009 00:00:00

Kellogg's is overhauling its Nutri-Grain range to create two distinct brands.

From January, the Nutri-Grain branding is being removed from the Elevenses range of baked snacks to create a new standalone sub-brand, which will be called, simply, Kellogg’s Elevenses.

Kellogg’s Elevenses will target an audience of 30 to 50-year old women who love to enjoy that moment in the day when you take time to unwind, recharge and have a comforting snack with a cup of tea.

Packaging across the five-strong range will be revamped with a new purple clock motif.

The range will incorporate Oat Baked Bars and Soft Oaties from the current Nutri-Grain range alongside the existing Elevenses bakes. The pair will be renamed Golden Oat Bakes and Oat Cookies Choc Chip, respectively.

Meanwhile, soft baked bars will be the only products left in the Nutri-Grain range, which will be renamed Nutri-Grain Morning Bars and positioned as a snack solution to a missed breakfast.

A Kellogg’s spokesperson said: “Nutri-Grain is the largest cereal snacks brand in the UK. In 2005 the combined Nutri-Grain brand was worth £30m in sales and in the last three years we have added just under £12m to this figure, which is an amazing result.

“However in order to look forward at how we can continue this sort of growth we did some consumer research into the whole Nutri-Grain brand and uncovered two massive opportunities that the brand could uniquely pursue.

“The Nutri Grain Soft Bake range will fulfil a missed breakfast function – our insight revealed this is still massively significant in the UK - and the new Kellogg’s Elevenses range will incorporate the current Elevenses cake range, Oat Baked bars and Soft Oatie cookies. These which will be positioned as a taste lead brand for the mid am/pm treat occasion. We feel we now have two brands with a much sharper positioning.”

The de-brand will be supported by a £3m marketing push covering both Nutri-Grain Soft Bakes and the new Elevenses range.

Optivita brings breakfast to Classic FM listeners

15/09/2009 00:00:00

Kellogg’s Optivita will talk directly to sufferers of high cholesterol as they tune in to their regular breakfast radio show. In a targeted step to communicate the cholesterol reducing benefits of the cereal, Optivita will sponsor the Classic FM Brighter Breakfast show.

The £80k sponsorship will include credits, competitions and digital advertising as part of the show which airs weekdays from 6am-8am. Classic FM boasts a listenership of over four million adults aged 50 and above, an age group typically synonymous with high cholesterol.

The 11 week sponsorship is a new approach from Kellogg’s but reflects the media consumption habits of the niche market being targeted. According to Classic FM, 59% of the Brighter Breakfast show listeners are light TV viewers, a traditional choice of media for Kellogg’s, whilst 68% do not listen to any other commercial radio station.

Said Irene Evans, Kellogg’s Optivita brand manager: “We’re delighted to be part of the Classic FM Brighter Breakfast show. This presents an ideal opportunity for us to talk directly to an age group that are seeking advice on foods that can help reduce their cholesterol without sacrificing taste and enjoyment.”

“We know Classic FM listeners feel part of a community and feel great kinship with the station and with fellow listeners. Lowering cholesterol levels is a challenge and so the support and trust that Classic FM listeners can give to one another will be invaluable.”

Aldo Zilli, the face of Kellogg’s Optivita, will feature in the communications which are to be co-created between Classic FM and JWT London and will also feature in an interview to talk first hand about the challenges of lowering cholesterol. The 11 week sponsorship will run from 14^thSeptember 2009.

For more information please contact Gareth Lucy at Kellogg’s on 0161 869 5083 or email gareth.lucy@kellogg.com

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Tasty new fruit and nut clusters from Special K and less than 3% fat

18/08/2009 00:00:00

SPECIAL K IS NUTS ABOUT SHAPE

Tasty new fruit and nut clusters from Special K and less than 3% fat

IT’S an unwritten rule. You’re watching your shape but surely that means you must stick to eating dull and tasteless food to succeed?

Wrong! New Special K Fruit & Nut clusters is a delicious combination of crisp Special K flakes, soft juicy raisins, cranberries and apple together with crunchy hazelnut clusters and is less than 3% fat.

Research shows one of the biggest barriers women face when watching their shape is becoming bored from the lack of variety in their diet and therefore straying off track.

Fruit & Nut clusters offers an exciting and moreish new variety of tastes and textures and is the first Special K to unite the classic combination of dried fruit and nuts.

It is the latest addition to our range which now has 10 varieties to choose from.

Priced at £2.89 for a 425g box, Special K Fruit and Nut Clusters is available at all major supermarkets.

For free personalised advice, tips and meal plans to help you stay in shape? Visit www.specialk.co.uk

Notes to Editors:

For further information please contact Louise Davies, Assistant Communications Manager, in the Kellogg’s Press Office on 0161 869 2942 or email louisej.davies@kellogg.com

Monroe not Moss - the hourglass replaces the 'perfect 10' as the benchmark for the ideal figure

22/07/2009 00:00:00

BRITISH women have become a nation of “apple and pears” and are desperate to get their waistlines back.

According to a new report a massive 60pc of British women say they are actually “fruit-shaped” apple and pears but over two thirds of the nation are desperate for the classic Marilyn Monroe-esque hourglass figure.

In a landmark study to celebrate the 50^th anniversary of Kellogg’s Special K*, it was found the ultimate slimming goal for women is no longer being the “Perfect 10” but to get a curvy hourglass shape.

Whether you’re 25 or 55 the hourglass figure personified by the shapely Nigella Lawson today resolutely remains the body shape the majority of us aspire to, with just 7pc of us yearning for the boyish and shapeless body made famous by the likes of Twiggy in the sixties and Kate Moss in the nineties and the noughties.

With over 35pc of the nation’s women confessing they are apple-shaped – a shape characterized by an undefined waist – and just 13pc of us possessing an enviable hourglass figure - it seems shape not size is what matters most to women these days.

The research by Special K revealed women are taking their inspiration from curvy celebrities in the media too. While the sensuous hourglass curves of Nigella topped Special K’s inspiration index, Dame Helen Mirren was voted the second biggest “body booster” – becoming an inspiration to millions after being photographed in her bikini last year. While Dame Judi Dench came in third.

Key body shape boosters include seeing shapely women on TV rather than size zero models, curvy celebrities with hunky boyfriends (such as Charlotte Church and Gavin Henson), and older actresses such as Helen Mirren ‘baring all’ for nude scenes

Laura Bryant from Special K said: “The report shows that women’s attitudes to slimming over the last 50 years have changed with their figures. It seems British women have lost their waists but now they are demanding them back. They are more concerned about getting a curvy hourglass shape like their grandmothers instead of being the perfect size 10 which shows a marked shift in attitude from the 80’s and 90’s when success and failure when slimming was benchmarked against fitting into certain sized clothes.”

* Survey by Tickbox across 2,000 women across the UK.

British Celebrity inspiration index: Whose shape inspires us the most

1/ Nigella Lawson

2/ Dame Helen Mirren

3/ Dame Judi Dench

4/ Kate Winslet

5/ Julie Walters

6/ Martine McCutcheon

7/ Holly Willoughby

8/ Joanna Lumley

9/ Catherine Zeta-Jones

10/ Kirstie Allsopp

Notes to Editors:

For further information and images please contact Louise Davies in the Kellogg’s Press Office on 0161 869 2942/ 07766814204 or e-mail: louisej.davies@kellogg.com

Free Kellogg's Corn Flakes and a pint of milk

01/07/2009 00:00:00

Kellogg’s is offering shoppers unlimited free Kellogg’s Corn Flakes and milk from July until the end of September.

The on-pack promotion will run on 12 million packs of Kellogg’s biggest brands including Coco Pops, Corn Flakes, Rice Krispies, Frosties, and Bran Flakes.

Shoppers can collect three unique codes from participating packs, enter them online at www.kelloggs.co.uk/rewards and print off their voucher for a free 500g box of Kellogg’s Corn Flakes and a pint of semi-skimmed milk.

There is no limit to the number of times shoppers can repeat this redemption and all large supermarket chains will accept the vouchers.

The free pint of milk will be the participating supermarkets own brand and all unique codes collected will be valid for 12 months.

The free Kellogg’s Corn Flakes and milk promotion follows Kellogg’s ‘Free Cereal’ promotion which has been running since the beginning of April and has so for enabled 41,000 UK cereal fans to claim a free box of Kellogg’s cereal.

Any unique codes collected from Kellogg’s ‘Free Cereal’ promotion that shoppers are yet to redeem will remain valid for this new promotion.

A Kellogg’s spokesperson said: “This is our way of thanking our loyal customers for choosing Kellogg’s.”

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Participating packs: 750g Kellogg’s Corn Flakes, 750g Kellogg’s Frosties, 800g Kellogg’s Coco Pops, 600g Kellogg’s Coco Pops, 600g Kellogg’s Rice Krispies, 750g Kellogg’s Bran Flakes, 750g Kellogg’s Fruit n Fibre

Participating stores: Tesco, Sainsburys, Morrisons, Asda, Waitrose, Co-Op, and some independent retailers/convenience stores

On ‘yer bike! British kids ditch the BMX to fester in front of the TV

15/06/2009 00:00:00

On ‘yer bike! British kids ditch the BMX to fester in front of the TV

- New research shows 1 in 10 British kids can’t ride a bike and 1 in 3 UK homes are now bike free

BRITISH kids would rather stay at home and play computer games than learn how to ride a bike, new research claims.

A new report has revealed a shocking 1 in 10 kids can’t ride a bike.

An astonishing 1 in 3 homes in the UK are now bike free zones whilst 74% of Brits admitted that watching TV and playing computer games has replaced learning to ride a bike as a childhood rite of passage.

The research by Kellogg’s Bran Flakes also showed the latest games consoles such as the X Box and PS3 have replaced the BMX as the childhood accessory of choice with parents admitting they have spent double on computer games and consoles during the last decade than they had on bikes or cycling equipment. A shocking 1 in 10 kids cannot ride a bike.

According to the report almost half of UK parents admitted to NEVER riding a bike anymore whilst 48% of parents confessed that learning to ride a bike is not as important for children nowadays as it was during their childhood. One in five parents in London told Kellogg’s Bran Flakes that they weren’t going to bother teaching their children at all.

Over half of the public taking part in the research blamed a lack of local cycle routes with 52% describing their home town or city as unsuitable for cycling. Road safety concerns and time were also major barriers to cycling.

A spokesperson for Kellogg’s Bran Flakes said: “As committed supporters of cycling in Britain we are keen to do something about this worrying trend. It appears that the main barrier to cycling is a lack of local safe cycle routes so that’s where we’ve started. We’ve created a website with hundreds of safe cycle routes situated all over the UK. All you need to do is type in your postcode and you’ll be able to find all of your nearest cycle routes”.

The report also cited that cycling would be more popular if VAT on bikes was to be removed whilst one in five Brits stated that improved government schemes would encourage them to get back on their bikes.

Liverpool is the city with the fewest cyclists with 48% of households admitting to not owning any bikes.

Whilst Glasgow is the city with the highest number of adults (14%) unable to ride a bike, more than double the national average.

Kellogg’s Bran Flakes has developed a new cycling information website www.getonyourbike.co.uk where you can find your local cycle routes by typing in your postcode. The website also contains expert advice and handy hints and tips for safe cycling.

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Supersize me? Go to Primark!

22/05/2009 00:00:00

- Discount fashion retailer named as store with the least generous sizing

It is not quite the 'Primark effect' most would hope for but the discount store has been named as the chain with the least flattering outfits for millions of women.

But it is not the styles or the price which bothers them, according to a new survey. It's the sizes!

Primark is the shop where women are most likely to end up buying something in a bigger dress size than normal, said the study by cereal brand Special K*.

And Marks & Spencer is the opposite for it is the chain where women can breathe a sigh of relief because the generous sizes tend to come up big, allowing them to buy a smaller size.

Men may not appreciate the subtle differences as much, but for the millions of women watching their weight, it can be a psychological boost to be told they are, say, a size 12 not 14 or a 14 not 16.

Primark was named as the worst chain for dress sizes that do not flatter the ego with 15 per cent of adult females claiming they end up buying a bigger outfit than they would expect there.

This is even more the case of older women with 22 per cent of those aged 45-59 claiming the same.

Second is Topshop with its skinny fashions and skimpy tops where 14 per cent claimed the sizes were too small, rising to 18 per cent of the chain's key market of women under 30.

And in third place is New Look with 12 per cent of all women, rising to 18 per cent of older female shoppers.

On the other side of the flattering fashion street, 27 per cent of all women said Marks & Spencer was the store with sizing that made them feel slimmer, followed by 17 per cent who named George @ Asda.

But there are clearly divided opinions. While 11 per cent of women think Next sizing is too small, 16 per cent say it is generous and makes them feel slimmer.

Special K's survey of 1000 women found nearly a quarter of the nation's females admitted to shopping at certain shops because of their “generous” sizing.

Laura Keay from Special K said: "Shopping can be an emotional rollercoaster. If a woman doesn’t fit into the size she thinks she is in a particular shop, especially if she is watching her weight, it can be upsetting and confusing.

"This may be a point lost on many men but if a woman is, for instance, a size 12 in one shop and a size 14 in another, then it may well influence which shops she buys clothes from. Sizing is even more important in the summer when clothes are expected to be tight and more revealing.”

League table:

TOP STORES FOR “FEELING SLIMMER”

1/ M&S

2/ George@ASDA

3/ Next

TOP STORES WITH “SMALLER” SIZING

1/ Primark

2/ Top Shop

3/ New Look

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Special K Discovers Seasonal Wardrobe Syndrome - Women spend £650m pa on clothes they know they can't wear

05/05/2009 00:00:00

WOMEN WASTE £650m* ON CLOTHES THAT ARE TOO SMALL

British women waste up to £650 million buying summer outfits which do not fit because they refuse to admit they have put on weight over the winter, new research claims.

Many admit they are 'in denial' about the extra pounds they have gained and are determined to buy skimpy outfits for the hot weather in a smaller dress size.

Others buy skirts and tops in a smaller size because it acts as an incentive to lose weight in time for work and holidays when the sun shines, said the study by Special K.

But it means one in four women are spending £50-£100 on clothes which stay in the wardrobe because they do not fit and one in five spend even more than that.

And for those that do wear them, 19 per cent admit they end up squeezing themselves into such outfits anyway, even if it means displaying so-called muffin tops and bingo wings, the figures show.

Special K nicknamed the estimated £650 million of wasted fashion buys 'Seasonal Wardrobe Syndrome'.

It explains why, every summer, so many British women appear to be bursting out of outfits which are clearly too small for them.

In a survey of 1,000 adult women, Special K found ...

- the average female sets themselves a target of losing half a stone or more for the summer.

- more than half of all women (54 per cent) admit they will diet to get into their summer clothes from last year rather than move up a size.

- almost one in five (19 per cent) will squeeze into their skimpy tops and shorts even though they admit they may not quite fit.

- 26 per cent of women are too embarrassed to buy bigger clothes rising to 42 per cent of younger females, aged 16-29.

- almost half (46 per cent) of all ages are determined to slim down to fit last year's wardrobe. More than four in ten (43 per cent) are so embarrassed they lie about their dress size to friends and family.

Laura Keay, from Special K said: "The good weather at the moment is often the spark for a wave of summer dieting by British women, we found.

"Women do not want to buy a new summer wardrobe because it means they are admitting they cannot fit into last year's so they either lose weight or feel the squeeze.

"And this year, unlike others, financial reasons are also a major factor behind Seasonal Wardrobe Syndrome. So it is even more important to be able to wear last year's clothes."

Muffin tops - the bit of flabby flesh hanging over a waistband - was identified as the physical feature women are most likely to find embarrassing about their bodies in the summer.

Over six in ten (62 per cent) say the summer is the season they most worry about their appearance.

But it is not a case of British women wanting to be super skinny - more than half (52 per cent) say their ideal dress size is actually a 12 or 14.

The results also suggest that women are both honest and self-conscious about their weight - 74 per cent diet because of what they see in the mirror, only 35 per cent are influenced by comments from their partner for instance, though this rises to 50 per cent of the under 30s.

Nearly four in ten (38 per cent) slim specifically to get into smaller size clothes though 70 per cent say that feeling better about themselves is also a motivational factor.

Again, younger women are more likely to slim because of fashion issues while older women are more likely to do so for reasons of health and happiness, said the survey.

- Ends -

For further information please contact Louise Davies or Alison Last in the Kellogg’s press office on 0161 869 5500.

Notes to Editor

*There are 20 million women in the UK and over one year (one summer); 4 million of those spent £100 (£400m) and £5 million waste £50 (£250m) = £650m.

Rice Krispies Squares Go Totally Chocolate

23/02/2009 00:00:00

They’re totally chewy, they’re totally tasty, and now they’re Totally Chocolatey! Kellogg’s Rice Krispies Squares are now available in a delicious new all-chocolate flavour but still with all the gooey chewiness that has made Rice Krispies Squares one of the UK’s favourite snacks.

Made with light toasted Rice Krispies mixed together with deliciously chewy chocolate and with real milk chocolate chunks, Kellogg’s Rice Krispies Squares Totally Chocolatey is the perfect solution for any chocoholic looking for a tasty new chocolate experience.

Perfect with a hot drink during a busy afternoon, Kellogg’s Rice Krispies Squares Totally Chocolatey will give you that satisfying chocolate fix but without the heaviness of traditional chocolate confectionary.

Totally Chocolatey joins the original Marshmallow, Chocolate and Caramel, and Crazy Choc flavours in the Rice Krispies Squares family. Rice Krispies Squares Totally Chocolatey will be available from February 2009 in multi-packs of four at an RRP of £1.69 and in single form at an RRP of 45p.

At Kellogg’s we like to give everything a little bit of taste, even this press release! Try it for yourself, this press release is fully edible!

-ends-

Heartbeat's good cop leaves the Yorkshire Dales to save monkeys in Malawi

12/02/2009 12:12:55

As production of ITV’s acclaimed drama Heartbeat is suspended, Joe Mcfadden, the show’s star, is putting his energy into a new campaign for Kellogg’s and wildlife charity Born Free to help save orphaned and threatened monkeys in Malawi. Joe has previously appeared in a raft of TV dramas including Sparkhouse, The Trouble with Men and Women and Sex, Chips & Rock N' Roll.

From January to March 2009, cereal lovers have the chance to directly help these primates and are able to ‘Adopt a Monkey’ by collecting three special packs of Kellogg’s cereal. Each adoption will last six months and will help Born Free rescue and rehabilitate monkeys and return them to the wild.

By visiting www.adoptamonkey.co.uk, people will be able to choose which monkey to adopt from around 40 vervets and baboons, all with their own incredible stories. They will be able to track their monkey’s progress, download a free adoption certificate and picture, along with an exlusive offer of a set of stickers from Snapfish by HP.

McFadden said: "I’m delighted to be supporting Born Free and Kellogg’s in this fantastic campaign that will help raise funds and awareness for orphaned monkeys in Malawi. Many of the animals rescued are clinging to life and the life changing work that takes place for animals at this centre is incredible.”

The promotion is centred around the work of the Lilongwe Wildlife Centre (LWC), a wild animal sanctuary that is based in Lilongwe, the capital of Malawi and supported by Born Free. The project’s main aim is to provide a rescue facility for wild animals that are rescued or confiscated from private ownership and trade within Malawi. It also provides a facility for injured wild animals to recuperate. Where possible, the animals once rehabilitated and ready, are either returned to the wild or to the Centre’s Wilderness zone. Those that cannot be released will be cared for the rest of their lives at the Centre.

To find out more about how Kellogg’s is helping Born Free please visit www.adoptamonkey.co.uk and www.kelloggcompany.com

Muesli now comes in delicious

10/02/2009 00:00:00

Breakfast lovers looking for a tasty comfort food in the morning can now help themselves to a bowlful of Kellogg’s new baked muesli.

Say hello to Kellogg’s Nature’s Pleasure. Kellogg’s has taken the finest raw muesli ingredients, like grains, nuts and fruit and gently baked them to give a crunchy texture producing the tastiest muesli on the market.

All ingredients are the kind of things you’ll find in your kitchen cupboard. And, the baking – which brings out the flavour – is so simple you can do it in your own home.

Kellogg’s Nature’s Pleasure comes in four tasty recipes: apple and blackcurrant, raspberry and cherry, almond, pecan and cashew and almond pecan and raisin.

A bowl is great with ice cold milk but even better with natural yogurt.

It took Kellogg’s cooks in Manchester more than a year to dream up this latest serving from the famous cereal company which has been especially created for people turned-off by the dry, hard-work eat of some traditional muesli.

Kellogg’s Nature’s Pleasure will be on sale in stores like Waitrose and Sainsbury’s from this April, priced £2.49 for a 500g packet.

A 45g serving of this wholegrain muesli is high in fibre, low in salt and contains 188 calories – only nine percent of an adult’s recommended daily amount.

For stockist details and to download recipes featuring Kellogg’s Nature’s Pleasure from TV chef Simon Rimmer, log onto www.naturespleasure.co.uk.

ENDS

Further press information and supporting images from the Kellogg’s press office on 0161 869 5500.

Relax and indulge yourself with Kellogg's Special K Bliss Mint Chocolate bar

06/02/2009 13:34:32

Tasty cereal bar offers all the decadence of mint chocolate for less than 90 calories.

You're watching your shape at the moment.

So you've ditched the Mint Choc Chip ice cream that's been in your freezer for weeks and are avoiding the leftover After Eight Mints from last month's dinner party like the plague.

However after a particularly long day you are in dire need of some TLC in the form of an intense and satisfying chocolate hit - without the pangs of guilt.

The new Kellogg's Special K Bliss Mint Chocolate bar is a little indulgence you can enjoy - a delicious medley of light and crispy cereal pieces, combined with a mint infusion on a layer of fine, continental chocolate - all for less than 90 calories!

At Kellogg's we don't believe you should have to give up indulgent snacks just because you're watching your shape.

So after a hard day when only a relaxing bubble bath and a bar of chocolate will do, the Special K Bliss Mint Chocolate can make spoiling yourself a little more guilt free.

Special K Bliss bars are also available in Raspberry & Chocolate and Orange & Chocolate flavours.

Priced at £2.19 for a box of six, Special K Bliss bars are available at all major supermarkets.

Ends

Notes to Editors:

For further information and images please contact Louise Davies at the Kellogg's Press Office on 0161 869 5500.

About Kellogg's:

The Kellogg Company was founded in 1906 and today produces 40 different cereals including popular brands such as Special K, Cornflakes and Coco Pops, and 56 different snacks including brands such as Nutri-Grain, FruitaBu and Special K snacks.

Kellogg's is committed to helping families get active through its sponsorship of the Swim Active programme and its partnership with ContinYou has provided a network of breakfast clubs across the UK.

Special K Original Bar now has 50% more fruit and is only 88 Caloires

06/02/2009 13:34:17

Need a tasty and satisfying snack that doesn’t leave you feeling guilty?

Research shows over half the population admits to feeling guilty when snacking between meals.*

Special K Original bars contain just 88 calories and now with 50 % more fruit they are even tastier to help satisfy your snack craving without the guilt.

The bars combine Special K flakes with delicious fruit pieces, topped with a yoghurty drizzle.

Special K Original bar is part of the Special K 90 calorie bar range – with a delicious range of flavours, all between 80 to 90 calories per bar and now with 50 % more fruit: Original, Peach & Apricot, Apple & Pear, Fruits of the Forest

So step away from that chocolate muffin and get fruity at snack time with Special K bars.

Notes to editors:

* The Kellogg’s Smarter Snacking report showed 61 % of women feel guilty after eating between meals

For further information, images and samples please contact Louise Davies, assistant communications manager, Kellogg’s, on 0161 869 2942 or e-mail: louisej.davies@kellogg.com

Time is ripe for a new tasty muesli says Kellogg's

02/02/2009 00:00:00

Food company unveils new brand and £6 million sales opportunity for trade

Kellogg’s has today launched a new brand of baked muesli with the aim of delivering a £6 million retail sales opportunity to retailers by growing the muesli category by 3.5 percentage points.

Called Nature’s Pleasure, the launch comes as Kellogg’s claims the muesli category needs a shake-up to turn around the five years of flat penetration it has experienced.

A staggering 37 percent of shoppers still see muesli as dusty and tasteless[1]. Kellogg’s believes this, and the fact the category lacks a sense of enjoyment and pleasure, are the key barriers to growth.

Kellogg’s says its new range of muesli will help the trade get over these category hurdles.

Nature’s Pleasure offers retailers and the shopper a differentiated product – a baked rather than raw muesli – backed by the marketing support one of the UK’s most well known grocery brands.

Kellogg’s plans to spend £3 million promoting Nature’s Pleasure including print advertising, sampling and digital marketing.

Mike Taylor, sales director at Kellogg’s, explained the thinking behind the new brand: “Nature’s Pleasure is about helping retailers maximise the sales opportunities of this category by creating muesli for the masses.

“We want to bring new people into the category. And, we believe Nature’s Pleasure will do this thanks to its differentiated food, mid category price point and mass marketing.

“We’ve listened to shoppers and tried to understand why they don’t currently buy muesli. Our research tells us the category is seen as worthy and niche while not delivering the taste people want. Sure, people want natural food but they also want something which delivers a taste experience. Natural shouldn’t be a chore.

“Nature’s Pleasure has been designed to deliver on all these points.”

The product takes simple muesli ingredients and lightly bakes them in honey and raw sugar cane to produce a crunchy texture.

Nature’s Pleasure will have an RRP of £2.49 and will be available in four SKUs: almond, pecan and cashew (500g), raspberry and cherry (460g), apple and blackcurrant (460g) and almond, pecan and raisin (500g). .

“We wanted a range that delivered on expectations of muesli but also offered a point of difference for non-users. Therefore we looked at the more traditional nut and nut and raisin varieties and also looked at more contemporary fruit flavours”, said Mike.

Nature’s Pleasure will be listed in a majority of the major multiples from April. Kellogg’s has committed to provide full in-store support to retailers, including category management, sampling and marketing.

Mike concluded: “We’ve spent two years developing this brand and know it will appeal to 68% of the population who are looking to buy natural, less processed foods.

“No one should doubt we are serious about bringing a mass audience to muesli. We believe it’s a category which is hugely on trend and therefore can and should be delivering more sales for the trade.”

Kellogg’s will continue to produce its traditional-style Country Store muesli and its Luxury muesli brand which it sells through the away-from-home channel.

For trade stockist enquiries contact Kellogg’s on 0870 240 2393.

ENDS

[1] MMR study, Kellogg’s 2008

Crunchy Nut gets ludicrously tastier with new Crunchy Nut Bites

28/01/2009 10:20:53

Crunchy Nut Bites is a new format of cereal that combines the chewiness of caramel with the crunch of baked cereal and nuts.

The launch will be supported by a £2m TV advertising campaign courtesy of JWT London which will begin in November and will also be supported with product sampling across stores in the Midlands and East Anglia in December.

Said Brand Manager Stephen Duggan: "We're always looking to increase our share in the taste category by expanding the Crunchy Nut portfolio with new and original innovations. Bites certainly fits the bill in that it tastes great and using caramel as a main ingredient produces a crunchy and chewy texture which is a first for the category."

The unique size and shape of Crunchy Nut Bites meant that Kellogg's had to invest significantly in introducing new technology and food manufacturing equipment in order to produce the cereal.

The Crunchy Nut brand is valued at £76 million and boasts a 6% value share of the overall breakfast cereals category. Previous launches under the brand have included Crunchy Nut Clusters and Crunchy Nut Nutty.

Crunchy Nut Bites will have an RRP of £2.59. For sales enquiries please call 0870 240 2393.

ENDS

Kellogg's gets up to monkey business with wildlife charity Born Free

05/01/2009 00:00:00

Cereal lovers can now help orphaned monkeys in Malawi simply by eating their favourite breakfast. www.bornfree.org born free

Kellogg's and wildlife charity Born Free have teamed up on a new campaign to help save orphaned and threatened primates in the African country.

From January to March 2009, shoppers have the chance to directly help these animals and are able to ‘Adopt a Monkey' by collecting three special packs of Kellogg's cereal. Each adoption will last six months and will help Born Free rescue and rehabilitate monkeys and return them to the wild.

By visiting http://www.adoptamonkey.co.uk/, people will be able to choose which monkey to adopt from around 40 vervets and baboons, all with their own incredible stories. They will also be able to download a free adoption pack consisting of an adoption certificate, their monkey's story and a picture, along with an exclusive offer of a set of stickers from Snapfish by HP.

The promotion is centred around the work of the Lilongwe Wildlife Centre (LWC), a wild animal sanctuary that is based in Lilongwe, the capital of Malawi and supported by Born Free. The project's main aim is to provide a facility for wild animals that are rescued or confiscated from private ownership and the bush meat trade within Malawi. It also provides a facility for injured wild animals to recuperate. Where possible the animals, once rehabilitated and ready, are either returned to the wild or to the Centre's Wilderness zone. Those that cannot be released will be cared for the rest of their lives at the Centre.

‘Bump' a baby vervet monkey, was discovered early this year in a terrible condition when tragically his mother had been run over and left at the side of the road. A very young Bump was still clinging to her when one of the LWC animal carers happened to drive past and notice him.

Size 14 women are the happiest with their life and looks

30/12/2008 00:00:00

Happy Weight

Size 14 women are the happiest with their life and looks, a new study has revealed.

Girls who wear the dress size rated their general happiness higher than any other, with a quarter saying they were extremely happy.

More than 43 per cent of size 14 women also said they were as happy as they could be with their career, while almost a third say they couldn’t be more content with their love life.

Second happiest, according to the research by Special K, are size 12 women, with almost three quarters saying they are completely satisfied with their friendships. Forty-five per cent also enjoy a very successful career.

A spokeswoman for Special K, which carried out the poll, said: ‘It’s great to discover that being a size zero doesn’t necessarily bring you happiness. Our research shows that the curvier size 14 woman is much more comfortable with their shape and has a happier outlook on life. ’.

Size eight women came third in the happiness poll, of 3,000 women, closely followed by those who wear a size 16, and a size 10. But those who wear a size 24 or above didn’t fare quite so well, with a staggering 18 per cent admitting they are extremely unhappy with their life.

Less than four per cent are happy with their career, while more than one in ten admitted they were extremely unhappy when it comes to their love life.

Size 20 women were second in the list of unhappiest clothes sizes followed by those who wear a size 22. But researchers discovered that it’s not just plus-size women who are unhappy, as tiny size six girls came fourth, with size 18 women at number five.

The poll also revealed that a staggering 48 per cent of all women aren’t happy with their weight. More than two thirds also said they weren’t their ideal clothes size, with the average woman wishing they could wear a perfect ten.

A spokeswoman for Special K added: ‘It’s great that curvier women are happier, but we know that many women still find it hard maintaining their ideal shape. ‘That’s why we’ve launched a free online tool called Shapemate that has all the help and support women need to achieve their slimming goals.’

HAPPIEST DRESS SIZES

1. 14

2. 12

3. 8

4. 16

5. 10

LEAST HAPPY DRESS SIZES

1. 24

2. 20

3. 22

4. 6

5. 18

ENDS

Slimming doesn't have to be an expensive luxury in 2009

23/12/2008 00:00:00

See if you can get slimmer this year with www.ShapeMate.co.uk – the only free online slimming tool.

Dieting these days seems to make us lighter in the pocket as well as on the waistline.

Food, exercise, and online plans can cost slimmers the earth in their bid to get trim - however the experts at Special K have created a unique new solution with ShapeMate.co.uk.

www.ShapeMate.co.uk is a revolutionary new online tool for shape managers offering complete and personalised slimming and fitness plans – absolutely free.

Its intelligent format processes your personal information, so advice and information is always appropriate to your needs, e.g "I am going on a beach holiday."

The site offers an online fitness trainer, Kellogg’s nutritionist advice, recipes, meal plans, a shopping list creator, targeted groups and live blogs - so ShapeMate effectively holds the hand of every individual member along the way.

A spokesperson from Special K said: “We have listened to what women want and need when watching their shape – whether it’s weight loss, feeling healthier or getting back on track after the excesses of Christmas.

“ShapeMate.co.uk will help weight managers achieve their goals and our ultimate aim is for members to establish a long term healthy lifestyle to keep the weight off and stay healthy.

“We know that getting slimmer is far easier with both emotional support and practical tools alongside realistic and expert guidance – ShapeMate is about everyday shape management – not a quick fix.”

The website is the first of its kind with other shape management brands charging for online support.

ShapeMate.co.uk has also teamed up with ilovejeans.com to offer members £20 off any jeans order.

Sam Remer, fashion stylist and the founder of ilovejeans.com will also be offering fashion and style advice on the site.

Notes to Editors:

For further information please contact Louise Davies, Assistant Communications Manager, at the Kellogg’s Press Office on 0161 869 2942 or e-mail: louisej.davies@kellogg.com

Monkey business to drive sales

01/12/2008 00:00:00

Kellogg's is looking to the monkeys of Malawi to drive sales in 2009 as it takes the wrapper off its first added value consumer promotion for the New Year, delivered in partnership with wildlife charity Born Free.

Following the success of ‘Win a Day as a Zookeeper' earlier this year, Kellogg's is launching another wildlife campaign called ‘Adopt A Monkey' in January. The promotion will appear in-store on more than 22 million boxes of its children and family brands.

By collecting three special packs of Kellogg's cereals, shoppers will be able to claim a free six month adoption to help save orphaned and threatened primates at the Lilongwe wildlife sanctuary in Malawi.

A dedicated microsite, http://www.adoptamonkey.co.uk/, will enable shoppers to track their adopted monkey's progress. They will also be able to download a free adoption pack consisting of an adoption certificate, their monkey's story and a picture, along with an exclusive offer of a set of stickers from Snapfish by HP.

Said Sam Blunt, head of Kellogg's consumer promotions: "In the current climate, Adopt a Monkey offers great value for the consumer as each adoption is worth £12. What's more, we know this kind of charity promotion really appeals to mum as it's helping fund a very good cause.

"The Adopt a Monkey concept scored top in consumer testing and follows the hugely popular zookeeper promotion which has had around 250,000 2 for 1 zoo ticket redemptions as well as 100,000 entries into the Win a day as a zookeeper competition."

Kellogg's will be supporting the promotion with in-store, PR and online activity.

Born Free, which counts the likes of Joanna Lumley and Rachel Hunter as celebrity supporters, can trace its routes back to the 1960s classic wildlife film of the same name about the plight of lions in Kenya.

Commenting on the partnership, Anne Tudor, marketing director from Born Free, said: "It's fantastic to be working with such a trusted and well-known brand as Kellogg's. Our space on-pack and online will enable us to take our message to a wide audience and the adoption programme in Malawi will get a significant boost in funding thanks to this fantastic tie up."

Bran Flakes has British blokes' brekkies in sight with new campaign

26/11/2008 00:00:00

Kellogg’s has unveiled its new £5.5 million Bran Flakes campaign fronted by the brand’s new ambassador – Chris Hoy.

The Olympic cyclist will bring to life the cereal’s new proposition – built by Kellogg’s Bran Flakes – in a series of tongue-in-cheek press adverts which compare a breakfast of Bran Flakes with the less than substantial morning eats of Europeans, like croissants.

The adverts will run in national press and gym locker rooms from 29 December onwards.

Chris’ partnership with Kellogg’s Bran Flakes comes as the cereal tries to position itself as the breakfast choice of British men.

Jo Blackford, Kellogg’s Bran Flakes brand manager, explained: “We know men really like the big breakfast offered by Kellogg’s Bran Flakes – the tasty, substantial flakes which don’t go soggy when milk is added.

“Our latest campaign is about reinforcing that association men have for our brand and why they purchase it – a fibre packed, low fat breakfast which helps them stay going until lunch. It’s about showing men how starting the day the right way can make a difference – particularly if they are the kind of man who’s now in his 40s and 50s who’s not as fit as he used to be.

“And, that’s why we turned to Chris to help bring this to life – in a way which is both fun and engaging. After all, no one epitomises how you can build a healthy body on a health diet more than a quadruple medal winning British champion”.

Running alongside print activity, Kellogg’s Bran Flakes will also air a new TV advert featuring Chris and appearing on all major terrestrial and satellite channels from Boxing Day until the end of January.

Devised by London’s Leo Burnett the TV advert features Chris having an early morning breakfast of Kellogg’s Bran Flakes at Manchester’s Velodrome where he did much of his Olympic training.

Chris said: “As a champion cyclist, I know you’ve got to put the right fuel in your body to perform. That’s why I’m backing Kellogg’s Bran Flakes.”

As part of the deal, Chris will also appear on the front of all Kellogg’s Bran Flakes boxes from January 2009 for two years.

Launched in 1952, Kellogg’s Bran Flakes is now a £28 million brand.[1]

ENDS

[1] Based IRI data, based on sales value

Breakfast in bed with Chris Hoy? Sounds Gr-r-reat!

15/11/2008 00:00:00

Super fit, super ripped Olympic cyclist Chris Hoy is bringing his brawn to the bran by working with Kellogg’s Bran Flakes to promote men’s health.

The sexy Scot will be gracing breakfast tables across the nation encouraging men to eat a healthier breakfast and ultimately improve their physique. Men could do far worse than use Hoy’s muscle-toned body as a template for success! Kellogg’s believes Bran Flakes can become the ‘Special K for men’ thanks to its great taste and whole body health benefits.

Hoy, the most successful male cyclist in Olympic history, became a household name after winning three gold medals in Beijing in 2008. Kellogg’s believes his knowledge and experience of eating healthy and training regularly can help turn the UK’s out-of-shape men into sculptured Bran Flakes beauties.

Look out for Chris Hoy on boxes of Bran Flakes and in the new TV adverts from January 2009. Chris has been nominated for this year’s BBC Sports Personality of the Year award.

ENDS

Kellogg's Launches New Reassurance Campaign

10/11/2008 00:00:00

Kellogg's is drawing on its heritage as it seeks to remind shoppers about the quality and value that comes from buying its branded Corn Flakes.

The food company will be spending £1.4 million updating a marketing message pioneered by the business's founder, W K Kellogg, 100 years ago to differentiate Kellogg's products from its competitors.

Television and national print advertising will be used to remind the public of the quality ingredients found in each bowl of Kellogg's cereal and the affordable price.

The campaign, developed by Manchester's CheethamBell JWT and running throughout November and December, will also stress the value-for-money that a bowl of Kellogg's Corn Flakes offers - at just 10 pence per serving.

Kellogg's UK head of sales, Mike Taylor, said: "Our research tells us that 41% of people actually claim to have eaten more cereal in the past six months. The opportunity for growth in the category remains solid as consumers turn away from more expensive breakfast additions like smoothies."

"We know in a time of recession, people turn to brands which offer consistent reassurance, backed by a strong pedigree. That's why our heritage features so strongly in this activity."

To underline the heritage of Kellogg's, CheethamBell JWT's creative features an image of a box of Corn Flakes changing over time - from the first packet designed by Kellogg's to the current version on shelf.

W. K Kellogg's first added his signature - now abbreviated to Kellogg's - on all packs of his cereals in 1903. His bright red mark together with the famous phrase ‘none genuine without this signature' appeared on-pack to help shoppers pick out his products from the competition.

"That's why this campaign highlights the value of the branded cereal category and the margin earning potential within it for our retail partners," concluded Taylor.

Kellogg's campaign launches mid November and runs until January.

The company current has a 42 per cent share of the £1.2 billion ready-to-eat breakfast cereal category.[1]

ENDS

Have a rice birthday

10/11/2008 00:00:00

Spare a thought when you tuck into your Rice Krispies this morning - because the humble breakfast cereal is 80 years old this week.

The much-loved rice-based morning staple - famous for its snap, crackle and pop slogan - first hit British shores on November 10th 1928.

Marketed as 'the talking cereal' due to the sound it made when milk was poured onto it, they were initially sold across the country by door-to-door salesmen.

At the same time an army of Boy Scouts handed out free samples on the nation's high streets.

Within eight years Brits were devouring around 1.5 million boxes a year forcing Kellogg's to open a factory in Manchester.

Even a brief halt in production during the rice shortage of WWII failed to slow its sales and now 29 million boxes fly off supermarket shelves.

Highlights of its existence include an advert featuring the Rolling Stones in 1963 and the appearance of a young Jonathan Ross in another seven years later.

Yesterday a spokesperson for Kellogg's said: ''It’s great to see Rice Krispies clock up 80 years on the nation’s breakfast table and we don’t think Snap, Crackle and Pop look that bad for their age either.

“While things like the packet design and pictures of Snap, Crackle and Pop may have changed on the outside – what’s inside remains as tasty as ever.”

“We think mums and dads up and down the country recognise this, which is why generations of British parents keep buying this product.

“We know people love the taste of Kellogg’s Rice Krispies and have really fond memories of eating it – I’m sure many of us remember listening to the snap, crackle and pop sounds the cereal makes as a kid.

“That sound is what makes Kellogg’s Rice Krispies so special and what gives it such a unique appeal.”

Rice Krispies were invented in Battle Creek, Michigan, USA, in the mid 1920s by William Keith Kellogg and was created as a healthy breakfast cereal.

The popular snap, crackle and pop characters first appeared in radio jingles in 1932 and a year later a gnome wearing a bakers hat appeared on the side of a packet introducing Snap to the British public.

The other two gnomes Crackle and Pop started appearing with Snap in adverts and on boxes a few years later.

All three - with their names translated into the required language - eventually became television stars in their own right, starring in a string of adverts beamed to 13 countries.

Snap is the eldest of the group, Crackle is meant to be the kind-hearted middle child and Pop is the mischievous, clumsy younger child.

The Rolling Stones advert featured a one-off rock jingle with an ode to Snap, Crackle and Pop.

A young Jonathan Ross was seen by television viewers sitting at a breakfast table enjoying his bowl of Rice Krispies.

There are now more than 239 groups devoted to the cereal on Facebook including ’I talk to my Rice Krispies’, ‘RKA – Rice Krispies Addicts’ and ‘Why do only Rice Krispies Snap, Crackle and Pop?’

ENDS

The science behind Rice Krispies

Why do Kellogg’s Rice Krispies go snap, crackle and pop?

Each Kellogg’s Rice Krispies is made of a single grain of rice. These grains are gently heated and small pockets of air form in the rice, making it puff up and creating the Kellogg’s Krispie.

When you pour these into the bowl and add cold milk you make the tinny air bubbles crack and shatter (the pressure of the liquid presses against the air bubbles in each Kellogg’s Rice Krispies causing them to contract and push against each other). The big ones pop, the little ones snap and if you get a lot exploding at the same time they crackle.

Kellogg's gets in the kitchen with baking guru

05/11/2008 00:00:00

Kellogg's in-house PR team has signed up the UK's leading author and expert on children's food and nutrition, Annabel Karmel, to front up a new PR campaign to help get Britain baking with its products.
The Trafford based food company's programme will see Annabel advise parents on the best ways of getting their kids in the kitchen, start baking and learn more about food.

She'll devise a bank of recipes for Kellogg's and share her top baking tips with parents through interactive webchats and a baking demonstration podcast, made available through food and women's lifestyle websites.

Said Paul Wheeler, Kellogg's Communications Manager: "Annabel is a huge advocate of getting kids in the kitchen, so was an obvious spokesperson for our new PR campaign.

"We already know there are lots of conversations happening online about baking with our products. By linking with Annabel we want to get more involved in these conversations and provide people online with engaging content which gets them, quite literally, into the kitchen."

This latest piece of PR activity from Kellogg's is part of the company's Big Bake promotion - a nationwide search for a family to star in a new baking TV advert - which runs until the end of 2008.

A new tasty way to lower your cholesterol

04/11/2008 00:00:00

Give your heart a healthy start to each morning with new Optivita Nut Oat Crisp from Kellogg's.

This new breakfast cereal contains oat bran - the active and totally natural part of the oat which has been scientifically proven to help lower cholesterol.

And, thanks to the delicious crispy oat flakes, wholegrains, hazelnuts and slices of almonds in every box, Optivita Nut Oat Crisp is also a tasty way to kick-start your cholesterol lowering day.

A 40g serving of Optivita Nut Oat Crisp is just 160 calories, is low in saturated fat and has no added salt.

Optivita Nut Oat Crisp is priced at £2.59 and is available in Sainsbury's and Morrisons stores nationwide.

Kellogg's to raise sales with new baking campaign

08/10/2008 00:00:00

Kellogg's is seeking a bigger helping of the cereal category as it launches a new £2 million TV campaign and a media partnership with ITV to encourage alternative consumption of its breakfast cereals.

The campaign will push Kellogg's new Big Bake promotion designed to encourage families to bake with cereals like Rice Krispies and Corn Flakes.

Copy features a family cooking with Kellogg's products and directs consumers to http://www.thebigbake.co.uk/ for recipe ideas and to enter its competition to find up to three British families to front-up a baking TV advert to be aired on Mothers' Day 2009.

In a first for the food company, Kellogg's has also brokered a six-figure deal to publicise Big Bake across ITV's platforms, including interactive, itv.com as well as ITV's digital channels.

Satellite and Freeview viewers will be able to engage with the promotion using ITV's interactive red button technology. While a Big Bake microsite linked to ITV.com's new food portal and on-line advertising across ITV websites complete the alliance.

This partnership will allow ITV viewers to access content relating to the Big Bake promotion via their television as well as their computer.

Said Kellogg's Consumer Promotions Controller, Sam Blunt: "The Big Bake is all about encouraging people to engage with cereal in a fun way, while delivering some added value branded activity back into the category for our retail partners.

"Many consumers will remember creating Corn Flake and Rice Krispies cakes from their childhood and our cereals remain a nutritious and tasty basis for many great recipes."

Andy Griffin, Planning Account Director at ITV, said: "ITV is delighted to partner up with Kellogg's to push their Big Bake promotion this Autumn and beyond. We will be bringing it to life for families through broadcast, interactive and online, and building towards a special day on air next spring featuring the reveal of the new ad and more."

Kellogg's Big Bake TV advert has been developed by London based Leo Burnett and will air from 13 October for four weeks on all major terrestrial and satellite commercial channels.

The Big Bake promotion, which will include ITV branding, will appear on 30 million packs of Kellogg's cereals until the end of December 2008.

Bring some sunshine to snack time with new Special K Mini Breaks Zesty Lemon

01/10/2008 00:00:00

Biscuity bites from Kellogg’s with a sparkling lemony flavour perfect for nibbling.

Got a mid afternoon attack of the munchies but watching your shape?

We’ve all been there – nursing a hot cuppa at your desk or cuddled up on the sofa – but can’t shake off the feeling that something is missing.

Biscuits.

New Special K Mini Breaks Zesty Lemon offer a sunny new flavour perfect for weight watchers who fancy a nibble – so you don’t have to reach for calorie busting indulgent snacks.

The zesty biscuits come in handbag-sized packs and contain less than 100 calories per bag.

Special K Mini Breaks Zesty Lemon are made from golden oats, wheat and rice, which are baked into deliciously crunchy, thin, biscuity bites.

The Mini Breaks range of snacks, which also come in original and chocolate flavours, are available in multi-packs at an RRP of £1.99 from all major supermarkets.

Ends

Notes to Editors:

For further information and images please contact Louise Davies, Assistant Communications Manager, on 0161 869 2942 or e-mail: louisej.davies@kellogg.com

About Kellogg’s: The Kellogg Company was founded in 1906 and today produces 40 different cereals including popular brands such as Special K, Cornflakes and Coco Pops, and 56 different snacks including brands such as Nutri-Grain, Rice Krispie Squares and Special K snacks. Kellogg’s is committed to helping families get active through its sponsorship of the Swim Active programme and its partnership with ContinYou has provided a network of breakfast clubs across the UK.

Crunchy Nut scores in most watched ad stakes

10/09/2008 00:00:00

The latest advertising campaign from Kellogg's Crunchy Nut has come top in a poll of the Most Watched TV Adverts published today (10 September) by Marketing Magazine.

Crunchy Nut beat off 20 star brands like Danone Activia, Argos, Orange and Huggies to clinch the top spot, with 64 per cent of those surveyed ranking the Kellogg's brand ad the most memorable.

The new 30 second advert is currently being aired on all major terrestrial and satellite commercial TV stations.

Copy features a twist on the modern day hoodie and includes a woman eating a portion of Crunchy Nut with milk out of the hoodie of a teenager.

Backed by a £2million media spend, the latest TV activity is part of a tightening of the Crunchy Nut brand positioning to emphasise the irresistible tasty aspect of the food.

Kellogg's was the only company to score two spots in the advertising rankings from this influential marketing title.

Not only did it clinch top place with its Crunch Nut campaign but Kellogg's recent Wake Up to Breakfast TV advert, featuring Olympic champ Dame Kelly Holmes, scored fifth.

ENDS

Marketing Adwatch research was conducted from 28 August - 1 September 2008 by TNS as part of its twice-weekly OnLinkBus omnibus among 1000 adults 16-64.

Hairdressers overtake builders as the nation's biggest tea breakers

08/09/2008 00:00:00

An expert in workplace health says hairdressers are setting the right example for the UK in today’s shaky economy.

Hairdressers and beauty therapists have overtaken builders as the nation’s biggest tea breakers. The stereotype of builders being Britain’s biggest tea break lovers has been shattered, according to a new survey by snacks provider Nutri-Grain.

Research shows that 67% of hairdressers and beauty therapists make time for 3 tea breaks and a snack a day of up to 15 minutes each – an average time out of 45 minutes a day. There are approximately 120,000 hairdressers in the UK. Meanwhile most builders (35%) take 2 breaks a day of up to 15 minutes – only half an hour a day off the job. However the survey revealed 21% of the working population is not taking a break at all throughout the working day. Doctors and nurses only spend an average of up to 20 minutes a day on breaks while people who work in human resources are the nation’s worst tea breakers – with a shocking 44% of workers not taking one. They are followed closely by taxi and lorry drivers with 31% admitting to not taking a break from the road.

Professor Cary Cooper, workplace health expert from Lancaster University, says today’s culture of not taking breaks could not only be adversely affecting workers’ wellbeing but also their productivity. He added: “There is an inherent negativity attached to workers who take tea breaks in the modern working culture which is short sighted and could be undermining our productivity. “The UK has one of the longest working hours in the developed world, and employees are working harder and more intensely given the global competitive pressures. In addition, the downturn in the economy means that people are feeling less job secure, which translates into working even longer hours and taking fewer breaks.
As a consequence, individuals more than ever before need to take time out to have something to eat and drink away from their workplace during the working day.”

The nationwide survey of 1,400 UK workers by Nutri-Grain also revealed on average 40% of all workers get annoyed with colleagues who they feel take too many breaks – in particular lawyers and barristers who also feel the most guilt when taking a break.

Professor Cooper added: “Workers are getting annoyed with their co-workers because they would like to take breaks but feel too overloaded with work and pressure. The fact is they need to take a break.

“They are being foolish not to do so and shouldn’t be critical of their colleagues who have the good sense and confidence to get some critical rest and recuperation which will ultimately make them more productive workers. In the end they will be judged on their output not their presenteeism.”

Visit www.nutri-grain.co.uk to find out how you can enjoy your break time.

Notes to editors:

The research conducted by Nutri-Grain is a nationwide UK survey of 1400 workers, commissioned to find out the tea breaking habits across gender, age, city and industry. It was conducted on behalf of snacks provider Nutri-Grain by OpinionMatters/ Tickbox.net.

For further information, images and interviews please contact Louise Davies, Assistant Communications Manager, Kellogg’s Press Office, on 0161 869 2942 or e-mail louisej.davies@kellogg.com

About Professor Carey Cooper: Cary L. Cooper is a Director of Robertson Cooper Ltd and Professor of Organizational Psychology and Health, Lancaster University Management School and Pro Vice Chancellor (External Relations) at Lancaster University. He is the author of over 100 books (on occupational stress, women at work and industrial and organizational psychology), has written over 400 scholarly articles for academic journals, and is a frequent contributor to national newspapers, TV and radio.

About Nutri-Grain: Nutri-grain is one of the UK’s leading mid morning and afternoon snacking brands. Products in the range include Soft Bakes, Oat Baked bars, Elevenses and Soft Oaties.

Further research results: Women take more tea breaks than men (35% compared to 28) Most people gossip with colleagues on their breaks – 46%- People in Cardiff are the biggest gossipers – 60%- Londoners surf the net the most – 46%- Hairdressers are the worst gossipers – 100%, next were doctors and nurse – 70% and lawyers – 64% Lawyers are the most regimented when it comes to time – 100% take 6-10 mins Women get more annoyed at colleagues taking too many tea breaksOlder workers( 55+) are more relaxed about colleagues taking tea breaks with 61% saying they are not botheredPeople from Southampton, Plymouth and Newcastle are the least sympathetic towards tea breaking colleaguesProfessional drivers are the most relaxed – 77% not bothered by colleagues taking breaks – yet they take the leastLawyers are the least sympathetic – 50% get annoyed sometimes and 36% are annoyed all the time! 53% say breaks help them concentrate throughout the dayYounger people benefit most (16-24) with 70% saying breaks help them concentrate 75% of people don’t feel guilty about taking tea breaksMen feel less guilty than womenOlder people (55+) are the most militant with 87% refusing to feel guilty about tea breaks80% of the 45-54 age group also refuse to feel guilty 48% of people drink tea on their breaksMen drink more coffee on their breaks than womenGlaswegians and people from Southampton are the biggest coffee drinkersOn average Londoners drink more tea than Northerners.

New Irresistible Tasty brand campaign for Crunchy Nut

26/08/2008 00:00:00

Kellogg's has taken the wrapper off a new £2 million campaign to support is Crunchy Nut brand.
The cereal, voted the top cereal of all time by consumers in 2007, has seen its positioning tightened up by the team at Kellogg's to emphasise the irresistible tasty aspect of the food.

The positioning will be brought to life through a series of new TV adverts from creative agency JWT. These show how, fuelled by the irresistible taste of Crunchy Nut, people will happily suspend socially acceptable adult behaviour just to have some of the product.

JWT's first 30 second advert includes a twist on the modern day hoodie and features a woman eating a portion of Crunchy Nut with milk out of the hoodie of a teenager.

Explaining the thinking behind the new campaign, Crunchy Nut brand manager, Sarah Cumming, said: "Our objective with this campaign is to take the brand back to what consumers tell us motivates them to purchase our food - the great taste.

"But, as people have come to expect from Crunchy Nut, we will tell our story with a slight Crunchy Nut twist."

Kellogg's new Crunchy Nut TV campaign runs in two three week burst starting in early August and concluding the end of September.

Crunchy Nut first appeared on British supermarket shelves in 1980. Today the brand is worth over £70 million and has a number of variants including its famous Crunchy Nut Original and Crunchy Nut Clusters.

ENDS

Kellogg's reveals new campaign to be brand of choice for tea-break snacking

30/07/2008 00:00:00

Enjoy your well earned “Bake time” with Nutri-Grain

KELLOGG’S has unveiled a new campaign to help position its Nutri-Grain range of products at the forefront of mid morning and afternoon snacking.

The campaign, which focuses on driving consumers to enjoy their well earned “Bake time”, aims to position the Nutri-Grain brand as a wholesome sweet snack that can be enjoyed throughout the day – particularly as part of a tea break at 11am and 4pm.

The new campaign message will appear on back of packs of the entire Nutri-Grain product portfolio of Elevenses, Soft Oaties, Oat Baked Bars and Soft Bakes.

It also features on a new interactive website - www.nutrigrain.co.uk - where people can go online and have the chance to win an ipod touch or itunes gift cards by sharing how they enjoy their “Bake time.”

Jean-Yves Heude, Kellogg’s General Manager Sales & Snacks, said: “We want to position Nutri-Grain as the snack brand of choice for the 11am and 4pm snacking occasions – particularly in the convenience channel – which is a very important area of focus for us.”

Nutri-Grain’s newest product ‘Soft Oaties’ will also be supported by a £1m TV advertising campaign throughout August and September 2008.

Note to Editors: For further information please contact Louise Davies, Assistant Communications Manager, in the Kellogg’s Press Office on 0161 869 2942 or email louisej.davies@kellogg.com

Kellogg's launch new Special K Bliss Mint Chocolate

06/06/2008 00:00:00

New cereal bar offers a distinct and exciting flavour

Kellogg's is launching an exciting new addition to its Special K Bliss cereal snacks range.

Special K Bliss Mint Chocolate offers a new and distinct flavour choice to a category dominated by fruit and nut variants.

It is the first and only low calorie Mint Chocolate snack currently on the market and Kellogg’s is confident the product will attract a new range of consumers.

The bar is a delicious medley of light and crispy cereal pieces, combined with a mint infusion on a layer of fine, continental chocolate for an intense and satisfying chocolate experience.

Mint Chocolate is a proven winner in the biscuit category - worth £25m – and the new Special K Bliss Mint Chocolate offers consumers a less indulgent option at less than 90 calories a bar.

Kellogg’s is to support the launch with a marketing and advertising campaign and expect Special K Mint Chocolate to deliver £2m in retail sales.

The company is spending £6.6m on TV advertising during 2008 to raise awareness of the Special K cereal bar brand.

Jean Yves Heude, Kellogg’s General Manager Sales & Snacks, said: “The launch of the new Special K Bliss Mint Chocolate offers a real opportunity for us to tap into a whole new consumer bracket.

“Mint Chocolate is a proven favourite in the biscuit category and now Kellogg’s are offering a healthier alternative to consumers who may be watching their shape but still want to snack on a mint chocolate treat.”

For sales information, please call 0870 2402393

Ends

Notes to Editors:

For further information and images please contact Louise Davies at the Kellogg’s Press Office on 0161 869 5500.

About Kellogg’s: The Kellogg Company was founded in 1906 and today produces 40 different cereals including popular brands such as Special K, Cornflakes and Coco Pops, and 56 different snacks including brands such as Nutri-Grain, FruitaBu and Special K snacks. Kellogg’s is committed to helping families get active through its sponsorship of the Swim Active programme and its partnership with ContinYou has provided a network of breakfast clubs across the UK.

Nutri-Grain promotion is set to get taste buds going and sales to soar

07/01/2008 00:00:00

Kellogg’s is launching a fantastic on pack promotion on its number one snacking brand, Kellogg’s Nutri-Grain. From February a taste test promotion will appear on all multiple packs of Nutri-Grain and will challenge consumers to satisfy their cravings with these wholesome snacks or get their money back.

Kellogg’s is confident that the launch of the Nutri-Grain taste test will attract new consumers to the tasty brand and will continue to drive sales for the retailers. The Kellogg’s Nutri-Grain brand is currently worth over £47million[1] and has seen the introduction of two new Nutri-Grain variants in 2007. The packs will carry an eye-catching flash across all variants, including the recently launched Nutri-Grain Elevenses Carrot Cake Bakes. This latest edition to the Nutri-Grain Elevenses range is a delightful balance between goodness and taste that helps bridge the mid-morning gap. The taste test will encourage consumers that are frequently attracted to cakes and biscuits to try a wholesome snack that does not compromise on taste and satisfies their hunger.
To support this huge promotion, TV advertising will start in mid February and will run until Easter. Retailers can also look forward to exciting in-store activities throughout March.

General manager sales and snacks, Jean-Yves Heude comments, “Nutri-Grain is a well known and loved brand. I’m confident that this taste challenge will play an integral role in showing consumers that Nutri-Grain has got a solution for the main snacking occasions during the day. Retailers will undoubtedly benefit from the increase in awareness that this challenge will create.”