Kellogg's in-house PR team has signed up the UK's leading author and expert on children's food and nutrition, Annabel Karmel, to front up a new PR campaign to help get Britain baking with its products.
The Trafford based food company's programme will see Annabel advise parents on the best ways of getting their kids in the kitchen, start baking and learn more about food.
She'll devise a bank of recipes for Kellogg's and share her top baking tips with parents through interactive webchats and a baking demonstration podcast, made available through food and women's lifestyle websites.
Said Paul Wheeler, Kellogg's Communications Manager: "Annabel is a huge advocate of getting kids in the kitchen, so was an obvious spokesperson for our new PR campaign.
"We already know there are lots of conversations happening online about baking with our products. By linking with Annabel we want to get more involved in these conversations and provide people online with engaging content which gets them, quite literally, into the kitchen."
This latest piece of PR activity from Kellogg's is part of the company's Big Bake promotion - a nationwide search for a family to star in a new baking TV advert - which runs until the end of 2008.
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promotion BigBake