Kellogg’s is launching a fantastic on pack promotion on its number one snacking brand, Kellogg’s Nutri-Grain. From February a taste test promotion will appear on all multiple packs of Nutri-Grain and will challenge consumers to satisfy their cravings with these wholesome snacks or get their money back.
Kellogg’s is confident that the launch of the Nutri-Grain taste test will attract new consumers to the tasty brand and will continue to drive sales for the retailers. The Kellogg’s Nutri-Grain brand is currently worth over £47million[1] and has seen the introduction of two new Nutri-Grain variants in 2007. The packs will carry an eye-catching flash across all variants, including the recently launched Nutri-Grain Elevenses Carrot Cake Bakes. This latest edition to the Nutri-Grain Elevenses range is a delightful balance between goodness and taste that helps bridge the mid-morning gap. The taste test will encourage consumers that are frequently attracted to cakes and biscuits to try a wholesome snack that does not compromise on taste and satisfies their hunger.
To support this huge promotion, TV advertising will start in mid February and will run until Easter. Retailers can also look forward to exciting in-store activities throughout March.
General manager sales and snacks, Jean-Yves Heude comments, “Nutri-Grain is a well known and loved brand. I’m confident that this taste challenge will play an integral role in showing consumers that Nutri-Grain has got a solution for the main snacking occasions during the day. Retailers will undoubtedly benefit from the increase in awareness that this challenge will create.”
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Nutri-Grain snacking promotion