Kellogg’s is helping retailers grow the breakfast cereal category with a high profile promotion giving away 2.2million limited edition ceramic bowls in-store.
The free ceramic bowls will be given away with the purchase of two full price packs of Crunchy Nut, Corn Flakes, Frosties or Krave and are available in two designs, Crunchy Nut and Corn Flakes. The Crunchy Nut designed bowl features in the Crunchy Nut advertising campaign starring Rob Brydon and the other bowl sports the iconic Corn Flakes cockerel.
The promotion will run across multiples and selected symbol groups. Full in-store support and point of sale is provided.
The promotion is supported by a £1million marketing campaign running throughout May including TV, radio and online advertising encouraging shoppers to go in store to collect their free bowl. The adverts have been produced by Leo Burnett. A bespoke interactive game has also been produced by digital agency Glue and is being launched on Facebook at the end of April to support the activity.
Sam Blunt, Kellogg’s consumer promotions and digital controller said: “This promotion delivers real stand out on the shelves and will help drive sales across the category. Crunchy Nut is one of our fastest growing brands and our focus and investment is on positioning this brand to grow the category. We are already seeing a real appetite for these bowls and expect this excitement to gain even more momentum as soon as the advertising campaign launches.”
Point of sale and further information is available from Kellogg’s customers service on 0800 783 6676.
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