England team will be cereal thrillers in South Africa
04/06/2010

- Stars demand their favourite cereals be jetted out for the World Cup

England Stars Wayne Rooney and Frank Lampard have both requested their favourite packs of cereal join them on the plane to South Africa.

But cereal giant Kellogg’s is going one-step further and creating 23 unique packets of personalised cereal for each member of the England squad.

The Manchester-based company – which makes Coco Pops less than a mile from Manchester United’s Old Trafford stadium – has created one-off packs that will be sent to the England team hotel in South Africa.

After Wayne Rooney’s revelation that his secret pre-match ritual is a bowl of Coco Pops, Frank Lampard has revealed he too snacks on a bowl of cereal before taking to the pitch.

And with both players having had such successful seasons for their club teams, Fabio Capello is likely to offer the cereal packs a window seat if it keeps the boys happy!

Wayne Rooney will be able to feast on his very own box of Kai Kai Pops, while Frank Lampard will see himself replace Sir Chris Hoy on a personalised box of ‘Lamp Flakes’.

Other packs include:

Ashley Cole – Cole Cole Pops

Rio Ferdinand – Ri-o-cicles

Emile Heskey – Rice Heskeys

Gareth Barry – Special K Red Barry’s

John Terry – Special J-T

Peter Crouch – Crunchy Nut Crouch

Liverpool midfielder Steven Gerrard will play the role of Tony the Tiger on his very own pack of Frosties growling the line – They’re Gerr-rrr-ards!

Teammate Glen Johnson will be munching on a pack of Kellogg’s Just Right-Back and fittingly Ledley King will be sent a box of Rice Kingies in the hope that his infamous dodgy knees don’t go Snap, Crackle or Pop!

A spokesperson for Kellogg’s said: “If it works for Wayne and Frank, why not for the rest of the squad? Anything we can do to give the boys that extra lift as they go into the World Cup is worth giving a go. Hopefully they’re own personalised cereals will give them a little taste of home.”

-ENDS-

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