Kellogg’s wishes to point out no Kellogg’s Rice Krispies products have been banned or removed from supermarket shelves in Denmark – either in the past or now – despite media stories this week to the contrary.
In 2003 we applied to the Danish government to sell Rice Krispies in the same form as they are sold elsewhere in Europe – fortified with vitamins and minerals.
Due to the Danish government’s reticence to allow foods which are fortified on supermarket shelves, that application was denied.
So, we put non-fortified Rice Krispies in the market instead and that’s what is on sale today. None of our products have ever been banned in Denmark.
ENDS
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