Children from St Hilda’s Primary School in Stretford visted the Kellogg’s headquarters in Manchester on Monday 14th June to plant corn in the office gardens in support of the cereal company’s partnership with charity Seeds for Africa.
Kellogg’s is supporting the work of Seeds for Africa to develop sustainable agriculture projects in Malawi and Kenya. The projects will grow crops like corn, an essential staple for malnourished children in Africa, before developing fruit and vegetable gardens to provide much needed food for local communities.
Bruce Learner, Corporate Responsibility Manager at Kellogg’s, said: “As corn is the staple of our most iconic brand, we thought it would be fun to work with a local school to replicate the work going on in Africa by growing it here at the Kellogg Building.”
“Not only will the project raise awareness of the charity, but it will also teach the children about where food comes from and how the corn they are planting can be used to make cereal,” he added.
Seeds for Africa was set up 10 years ago to help African families and communities with the provision of indigenous seeds, agricultural equipment and relevant technical advice, ensuring local people have the skills needed to produce nutritious food which is secure, reliable and assured for the future.
The charity tie-in will run from April – September on over 30 million packs of Kellogg’s Cornflakes.
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