Kellogg’s and charity Seeds for Africa have teamed up to develop sustainable agriculture projects to provide food for deprived communities in Malawi and Kenya.
The charity tie-in will run from April – June on 25 million packs of Kellogg’s Cornflakes, Kellogg’s Crunchy Nut Cornflakes and Kellogg’s Frosties.
The cereal company is providing schools and community groups with the tools, seeds and training they require to start their own gardens. Seeds for Africa will deliver advice on water management and land preparation; ensuring local people have the skills needed to produce nutritious food which is secure, reliable and assured for the future.
The projects will grow crops like maize, an essential staple for malnourished children in Africa, before developing fruit and vegetable gardens.
Margaret Ikiara who coordinates the project for Seeds for Africa in East Kenya said: “We’re using the donation from Kellogg’s to develop a new project in Tigania, an area affected by unreliable rains. The area is very dry so we’re installing a water tank to help the local people conserve any rain they do have so they can use it for irrigation. We’re also providing a special organic fertilizer to help the farmers plant their maize. The project will make food more plentiful, diets will improve and we will be able to change the lives of many families.”
Bruce Learner, Corporate Responsibility Manager at Kellogg’s, added: “We’re delighted to be working with Seeds for Africa as we know the direct work they carry out makes a big difference to so many lives. The whole business is getting behind the charity - a variety of employee fundraising activities have been organised and we’re working with a local school to grow our own corn at the Kellogg’s head office in Manchester.”
Kellogg’s has a long and proud heritage of supporting community projects in the UK, with a strong theme of promoting healthy, active lifestyles. We’re passionate about swimming and have worked in partnership with British Swimming since 1996 on a ‘grassroots to gold medals’ programme of swimming. We have also worked in partnership with learning charity ContinYou to develop and support breakfast clubs in schools, helping children get the best start to their day.
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