Commenting on the Children's Food Campaign report, Paul Wheeler from Kellogg's, said:
“It is absolute rubbish to say Krave’s digital marketing is aimed at kids as you need to be 17 to follow Krave on Facebook, play the Krave game and take part in our Krave vote. And, only people 16 or over can sign-up to the Krave newsletter. The report’s authors would have discovered this if they’d bothered to check their facts with us.
“We’ve asked many times to meet with the Children’s Food Campaign to ensure the information they send out is correct but they keep refusing a conversation.”
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