Crunchy Nut Bites is a new format of cereal that combines the chewiness of caramel with the crunch of baked cereal and nuts.
The launch will be supported by a £2m TV advertising campaign courtesy of JWT London which will begin in November and will also be supported with product sampling across stores in the Midlands and East Anglia in December.
Said Brand Manager Stephen Duggan: "We're always looking to increase our share in the taste category by expanding the Crunchy Nut portfolio with new and original innovations. Bites certainly fits the bill in that it tastes great and using caramel as a main ingredient produces a crunchy and chewy texture which is a first for the category."
The unique size and shape of Crunchy Nut Bites meant that Kellogg's had to invest significantly in introducing new technology and food manufacturing equipment in order to produce the cereal.
The Crunchy Nut brand is valued at £76 million and boasts a 6% value share of the overall breakfast cereals category. Previous launches under the brand have included Crunchy Nut Clusters and Crunchy Nut Nutty.
Crunchy Nut Bites will have an RRP of £2.59. For sales enquiries please call 0870 240 2393.
ENDS
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