Cereal lovers can now help orphaned monkeys in Malawi simply by eating their favourite breakfast. www.bornfree.org born free
Kellogg's and wildlife charity Born Free have teamed up on a new campaign to help save orphaned and threatened primates in the African country.
From January to March 2009, shoppers have the chance to directly help these animals and are able to ‘Adopt a Monkey' by collecting three special packs of Kellogg's cereal. Each adoption will last six months and will help Born Free rescue and rehabilitate monkeys and return them to the wild.
By visiting http://www.adoptamonkey.co.uk/, people will be able to choose which monkey to adopt from around 40 vervets and baboons, all with their own incredible stories. They will also be able to download a free adoption pack consisting of an adoption certificate, their monkey's story and a picture, along with an exclusive offer of a set of stickers from Snapfish by HP.
The promotion is centred around the work of the Lilongwe Wildlife Centre (LWC), a wild animal sanctuary that is based in Lilongwe, the capital of Malawi and supported by Born Free. The project's main aim is to provide a facility for wild animals that are rescued or confiscated from private ownership and the bush meat trade within Malawi. It also provides a facility for injured wild animals to recuperate. Where possible the animals, once rehabilitated and ready, are either returned to the wild or to the Centre's Wilderness zone. Those that cannot be released will be cared for the rest of their lives at the Centre.
‘Bump' a baby vervet monkey, was discovered early this year in a terrible condition when tragically his mother had been run over and left at the side of the road. A very young Bump was still clinging to her when one of the LWC animal carers happened to drive past and notice him.
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