Chris Hoy and Cycling

"I have always loved riding my bike, and I'm keen for others to share my enjoyment and passion for cycling. It’s fantastic fun, whether you are cycling to keep fit, to compete or simply for a day out with the family. Kellogg’s Bran Flakes and I have worked together to find some safe and enjoyable cycle routes all over the UK. So come on, get on your bike!"

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Why Kellogg's Bran Flakes?

Chris likes to start his day with a delicious bowl of Kellogg’s Bran Flakes. It’s the original high-fibre cereal, helping to build Chris’ foundations for strong health*.

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British Cycling is the national governing body for cycle sport in the UK whose aim is to inspire participation in cycling as a sport, recreation and sustainable transport through achieving worldwide success.

*People who have a high fibre diet tend to have a healthier heart. Enjoy as part of a healthy balanced diet and active lifestyle. Government advice is to aim for at least 30mins of moderate exercise 5 times per week.